iOS or Android: Which First?

iOS or Android: Which platform first?

A common question we receive is whether we recommend building both iOS and Android versions of an app at the same time or just one at a time. And if they are built at different times, should iOS or Android app development come first? We touch on this question in Chapter 3 of our book Inspiring Apps: A Business Perspective on Building Mobile Apps, but will provide more insight on this debated topic here.

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HTC Vive Headset

HTC Vive: A Review of One VR System

Back in January, we predicted important tech innovations for 2016 would include Augmented Reality (AR) and Virtual Reality (VR). Several products are leading the VR market, and we’ve had an opportunity to evaluate one of them, the HTC Vive, firsthand. One of our software engineers, Will, recently acquired the Vive and volunteered to write this review. Below is Will’s personal history of gaming and his impression of the Vive. Read More

Apple WWDC OS options

Key Announcements from Apple WWDC 2016

Apple’s developer conference, WWDC (World Wide Developers Conference), kicked off with a keynote address last week that garnered thunderous applause for CEO Tim Cook’s announcements of all things shiny and new from the tech company. The keynote is designed to appeal to the press and general public as much as (if not more than) developers. And if you watch it, you may find yourself cheering along with the audience as new emojis, animated text messages, and fun music features are demonstrated for the first time.

While those announcements are entertaining, we’re more interested in the improvements made behind the scenes that do not make for splashy headlines and cute demos. This year was full of plenty of such changes on the software front – in fact, for the first time in as long as we can remember, the cool, new things were not in the form of hardware. The Apple software improvements are exciting though, because they will allow us to make apps more quickly, that run more reliably, and perform better at a lower cost for our clients. Here are a few highlights from Apple’s announcements: Read More

Keeping App Users Engaged

Keeping Users Engaged with Your App

We’ve talked a lot in recent months about developing an app and the basics of app marketing, but launching your app is really just the beginning. There are many things to do to keep your app users engaged, and to keep your app running smoothly, after the first version hits the app stores. Here are some things to consider post v1.

Stay Relevant
While it may seem obvious, make sure your app stays relevant to your users. They purchased your app because it met a need. As their needs evolve, make sure your app does too. Staying relevant could include everything from keeping content fresh, to adding new features, to offering special promotions throughout the year. Paying attention to what features your top users employ can help give insights into areas you want to continue to grow. Read More

Google I/O logo 2016

Exciting News from Google I/O 2016

Last week brought Google I/O 2016, an annual software developer-focused conference held by Google in San Francisco. Google and Android developers look forward to this with the same enthusiasm that Apple developers anticipate the WWDC conference, and this year we were not disappointed.

Google CEO Sundar Pichai kicked things off with a keynote address that focused mainly on several consumer products, but towards the end he tossed out a few hints about new and upgraded developer tools. In the following days’ breakout sessions those were revealed one-by-one, frequently blowing away the developer attendees. Many of the most exciting developments were new features in the recently released Android Studio 2.2. Here are a few highlights. Read More

App Marketing Infographic

Marketing Your App

At this point in time, over 2 million apps are available in Apple’s App Store (with similar numbers in the Google Play store), but very few have garnered significant revenue. With the proliferation of apps, even the best products need concentrated marketing attention to rise above the noise. Your marketing team has ideally been involved since the beginning, doing market research to identify needs and define objectives. Having a clearly defined value proposition is critical, but what are the key aspects to app marketing? How do you go about getting the word out to your target market?

As you would expect, there is not a singular answer. The digital marketing age is filled with a myriad of promotional options, and in some ways, there are too many choices. We’ll outline a few key platforms often used in marketing apps, but it’s not likely you’ll want to leverage them all. Knowing your customer base is essential to determining which options will be most effective — and which aren’t worth the time. Read More

Staying Current with Changing Technology

Staying Current with Changing Technology

As a leader in mobile app development, we consider it our responsibility to keep current with changing technology. It’s easy to be overwhelmed, though, given the vast number of new products, languages, versions, and technologies that continue to be created in this industry. In our experience, staying on top of your game requires two things: time commitment and an awareness of how you learn best. The team at InspiringApps spans a wide variety of personalities and each of us has a preference for how to keep our tech knowledge fresh. Here’s a summary of our techniques for staying sharp in a sea of constant change. Read More

Basics of the Mobile App Development Process

Potential clients often wonder what’s involved in the app development process. We previously posted about the importance of doing market research before building an app, and we’ve also discussed some of the technical concerns like operating systems and native vs cross-platform development. If you’ve thought about these market and technical considerations and determined you’re ready to build an app, what comes next? At InspiringApps, we suggest a four-phase process.

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2016 March SXSW

SXSW Interactive 2016

We attended many impressive sessions during our time at the South by Southwest Interactive (SXSW) conference last week. The festival is a showcase for all things tech, and we were inspired by the exhibits, gadgets, and experiences that filled the city of Austin, TX. We focused on sessions in the Design and Development track including: “Fast and Rigorous User Personas,” “Checkbox That Ruined My Life,” and “Designing for Smartwatches.” We found it interesting that several themes emerged from the design sessions, regardless of the session title and topic.

As predicted in our “Tech Innovations to Watch in 2016” blog post from early this year, the Internet of Things was one such theme, specifically in regard to wearables. Most tech users have transitioned from desktop to mobile, and the next transition from mobile to wearable is happening now. Smartwatches and fitness devices remain the most widely-used items in this network of physical objects embedded with technology.

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2016 March Wearables

Wearables: Not Just for Fitness

We love our fitness wearables! Between us, InspiringApps employees possess Apple Watches (with fitness apps), the Garmin Forerunner 220, and a handful of FitBits. The swimmers on our team are looking into Moov Swim to track laps, and some sleep-challenged employees think the Jawbone UP3 that tracks both fitness and ZZZs is worthy of consideration.

We’re not alone in our passion for wearables. A recent report from Gartner predicts that sales of wearable electronic devices will increase 18.4% in 2016 from the previous year. While fitness products lead the market in sales, wearable technology in other industries is causing a buzz too. Several caught our attention in the business, health, and pet industries.

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