March 20, 2017
One key aspect of privacy in the current age is controlling and protecting personal information that is gathered about you over the internet and across other digital mediums. Earlier this month we began our discussion of personal privacy in the digital age with an overview of the practice of data tracking. Data tracking occurs when organizations like online service providers or commerce sites capture everything from your internet search terms, to purchasing habits, to IP location. We reviewed how organizations are leveraging that data, and how to opt out of data tracking if desired.
In this post, our focus is on protecting personal information that people are prompted to provide to execute transactions, browse certain sites, or share online. We all regularly face the requests, so it’s important to think consciously about where you share such data. Further, as business executives, many of you will sit on the other side of the table, making decisions about what kind of personal information to collect from consumers or clients, and how to be effective at doing so. This also requires intentionality, lest you expose someone to undue risk. Read More
February 20, 2017
The use of speech recognition technology is increasing and your business could benefit. Do you remember the first time you heard an automated voice recite, “press or say one” when you called a service center? How about the first time you used the little microphone icon on your phone to dictate a text? The option to speak instead of press or type was novel and exciting. Today, speech recognition technology has advanced so significantly that the software can “comprehend” complete sentences, not just a simple number or word. In this blog post, we review what speech recognition is, software options, and current uses. We wrap up with some ideas about the future of speech recognition. Read More
February 7, 2017
Category: App Design
Thoughtful design offers a definitive competitive advantage in numerous industries, and app development is no exception. Design impacts everything from the app’s appearance, to its ease of use, to the emotions people feel while using it. As noted in our book review of Hooked: How to Build Habit Forming Products, the way people feel when interacting with a product strongly influence whether or not it succeeds.
InspiringApps employs a four-stage process (discovery, design, development, and deployment) to take a mobile application from start to finish. While each phase is critical to the launch of a successful product, decisions made during the design phase lay the foundation for the app. Our designers understand the impact of design and consider many factors in order to create an outstanding product.
It’s useful as a client to have a high level understanding of the process and tools, for it enables you to know what kind of information is valuable at each stage. The list below summarizes the app design tools we use frequently. Each tool has a place in the process, enabling us to ideate, communicate needs with our team, and share the developing vision with our clients. Read More
At this time of year, we start thinking about new innovations that could make an impact in 2017. We are excited about a wide range of new tech including wearables, bike locks, and gaming. While our list is far from comprehensive, we think these new products are worth a look. Read More
January 9, 2017
Category: App Development
Happy 2017! We hope this year holds prosperity and success for you. We’ll do our part to advance your success by including content in our blog that is interesting and informative to people like us: people inspired and energized by technology and all its nuances. We’re kicking off the year with a review of a book that we think you should add to your reading list for 2017.
When someone comes to us with a new app idea and says, “I know nothing about app development,” we always encourage them to get a free copy of our book. It provides a broad overview of the business and technical considerations involved in an app development project. We have recently come across another book, Hooked: How to Build Habit-Forming Products, that we think is an excellent companion to it.
Why do some apps succeed while others do not? Author Nir Eyal would suggest it’s because use of the app has become a habit. Habit creation is both an art and a science, and Eyal unpacks the science of it through explaining a design pattern called “the hook.” A hook is an experience designed to connect the user’s problem to the company’s solution with enough frequency to form a habit. Read More
December 5, 2016
The holiday season has arrived, which means that many of us are excitedly (or is it anxiously?!) on the hunt for the perfect gift. We may be biased, but we think tech gifts are the best for anyone on your list! While virtual reality and wearables are always fun, we want to offer some new ideas for great holiday gifts beyond these beloved items. The recommendations in our Hippest Tech Gifts guide are sure to please your gadget-loving friends and family – and hopefully even convince the technology laggards you know that new tech will enhance their new year.
November 21, 2016
Boulder had the privilege of hosting its third NewCo festival last Friday, and we were thrilled to be able to participate. With a mission to “identify, celebrate, and connect the engines of positive change in our society,” NewCo provides an opportunity for purpose-driven businesses to share their stories with entrepreneurs, job applicants, and potential customers that want to learn from them. Thanks to the efforts of Engage Colorado, around fifty innovative Boulder companies opened their doors and invited participants to come see for themselves how passion and purpose change “work” from simply a job to an endeavor that can change the world. Read More
November 7, 2016
Category: Business & Strategy
With the recent release of Apple Watch 2 and new versions of Android Wear smartwatches introduced regularly, the idea of building a watch app is front of mind for many clients. A watch app seems cool and timely (couldn’t resist), fun to use, and super convenient. While a watch app is all those things, it may not be the right choice for your business.
Although some watch apps (like fitness tracking, Apple Pay, music) do still offer some functionality without a phone nearby, watch apps do not stand alone at this point in time. As a result, one doesn’t build a watch app instead of a phone/tablet app, but rather alongside these devices. The best watch apps do not mimic the features of the phone app, but act as a companion app that takes advantage of the unique features of the watch in order to bring additional value to the user’s experience. In almost all cases, the user will continue to use other devices for more in-depth tasks. Read More
Interested in industry news and trends?
Sign up for our monthly email to get the highlights on technologies and innovations impacting mobile strategy.