Apple WWDC OS options

Key Announcements from Apple WWDC 2016

Apple’s developer conference, WWDC (World Wide Developers Conference), kicked off with a keynote address last week that garnered thunderous applause for CEO Tim Cook’s announcements of all things shiny and new from the tech company. The keynote is designed to appeal to the press and general public as much as (if not more than) developers. And if you watch it, you may find yourself cheering along with the audience as new emojis, animated text messages, and fun music features are demonstrated for the first time.

While those announcements are entertaining, we’re more interested in the improvements made behind the scenes that do not make for splashy headlines and cute demos. This year was full of plenty of such changes on the software front – in fact, for the first time in as long as we can remember, the cool, new things were not in the form of hardware. The Apple software improvements are exciting though, because they will allow us to make apps more quickly, that run more reliably, and perform better at a lower cost for our clients. Here are a few highlights from Apple’s announcements: Read More

User Engagement

Keeping Users Engaged with Your App

We’ve talked a lot in recent months about developing an app and the basics of app marketing, but launching your app is really just the beginning. There are many things to do to keep your customers happy and engaged, and to keep your app running smoothly, after the first version hits the app stores. Here are some things to consider post v1.

Stay Relevant
While it may seem obvious, make sure your app stays relevant to your users. They purchased your app because it met a need. As their needs evolve, make sure your app does too. Staying relevant could include everything from keeping content fresh, to adding new features, to offering special promotions throughout the year. Paying attention to what features your top users employ can help give insights into areas you want to continue to grow. Read More

Google I/O logo 2016

Exciting News from Google I/O 2016

Last week brought Google I/O 2016, an annual software developer-focused conference held by Google in San Francisco. Google and Android developers look forward to this with the same enthusiasm that Apple developers anticipate the WWDC conference, and this year we were not disappointed.

Google CEO Sundar Pichai kicked things off with a keynote address that focused mainly on several consumer products, but towards the end he tossed out a few hints about new and upgraded developer tools. In the following days’ breakout sessions those were revealed one-by-one, frequently blowing away the developer attendees. Many of the most exciting developments were new features in the recently released Android Studio 2.2. Here are a few highlights. Read More

App Marketing Infographic

Marketing Your App

At this point in time, over 2 million apps are available in Apple’s App Store (with similar numbers in the Google Play store), but very few have garnered significant revenue. With the proliferation of apps, even the best products need concentrated marketing attention to rise above the noise. Your marketing team has ideally been involved since the beginning, doing market research to identify needs and define objectives. Having a clearly defined value proposition is critical, but what are the key aspects to app marketing? How do you go about getting the word out to your target market?

As you would expect, there is not a singular answer. The digital marketing age is filled with a myriad of promotional options, and in some ways, there are too many choices. We’ll outline a few key platforms often used in marketing apps, but it’s not likely you’ll want to leverage them all. Knowing your customer base is essential to determining which options will be most effective — and which aren’t worth the time. Read More

2016 April18 Cont Ed

Staying Current with Changing Technology

As a leader in mobile app development, we consider it our responsibility to keep current in the industry. It’s easy to be overwhelmed, though, given the vast number of new products, languages, versions, and technologies that continue to be created. In our experience, staying on top of your game requires two things: time commitment and an awareness of how you learn best. The team at InspiringApps spans a wide variety of personalities and each of us has a preference for how to keep our tech knowledge fresh. Here’s a summary of our techniques for staying sharp in a sea of constant change.

BOOKS
We list many higher-tech options below, but we have to mention books first. The old-fashioned way to learn still has its appeal. We appreciate a few different book series from several publishers:
O’Reilly: www.oreilly.com
Manning Publications, especially the MEAP program: www.manning.com/meap-program
Pragmatic Bookshelf: www.pragprog.com

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Basics of the Mobile App Development Process

Potential clients often wonder what’s involved in the app development process. We previously posted about the importance of doing market research before building an app, and we’ve also discussed some of the technical concerns like operating systems and native vs cross-platform development. If you’ve thought about these market and technical considerations and determined you’re ready to build an app, what comes next? At InspiringApps, we suggest a four-phase process.

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2016 March SXSW

SXSW Interactive 2016

We attended many impressive sessions during our time at the South by Southwest Interactive (SXSW) conference last week. The festival is a showcase for all things tech, and we were inspired by the exhibits, gadgets, and experiences that filled the city of Austin, TX. We focused on sessions in the Design and Development track including: “Fast and Rigorous User Personas,” “Checkbox That Ruined My Life,” and “Designing for Smartwatches.” We found it interesting that several themes emerged from the design sessions, regardless of the session title and topic.

As predicted in our “Tech Innovations to Watch in 2016” blog post from early this year, the Internet of Things was one such theme, specifically in regard to wearables. Most tech users have transitioned from desktop to mobile, and the next transition from mobile to wearable is happening now. Smartwatches and fitness devices remain the most widely-used items in this network of physical objects embedded with technology.

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2016 March Wearables

Wearables: Not Just for Fitness

We love our fitness wearables! Between us, InspiringApps employees possess Apple Watches (with fitness apps), the Garmin Forerunner 220, and a handful of FitBits. The swimmers on our team are looking into Moov Swim to track laps, and some sleep-challenged employees think the Jawbone UP3 that tracks both fitness and ZZZs is worthy of consideration.

We’re not alone in our passion for wearables. A recent report from Gartner predicts that sales of wearable electronic devices will increase 18.4% in 2016 from the previous year. While fitness products lead the market in sales, wearable technology in other industries is causing a buzz too. Several caught our attention in the business, health, and pet industries.

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2

Tech Review: iPad Pro

We started using the iPad Pro last year, shortly after it was released. We wanted to use this new device the moment it was available, but had to wait one (long, agonizing) week until we could get our hands on it, and then another four (longer, more agonizing) weeks until a Pencil found its way to us. Since then, we’ve used the iPad Pro almost daily. Clients and friends ask the same question in one way or another: What is the iPad Pro good for? Or for our English-degreed counterparts: For what is the iPad Pro good?

First and foremost, the iPad Pro is good for looking at things. It’s big. Very big. With a 12.9” (diagonal) screen, the screen real estate feels as endless as the lingering snow after Boulder’s last snowstorm. The graphics are sharp, photos and videos look clean and precise due to the retina display, and gaming apps seem more fun to play on the expanded screen size.

Better movies and gaming might not be enough to compel purchase, but we think the larger screen size offers benefits to two audiences in particular: the creative community and business users. For creatives, the additional real estate provides the opportunity to express ideas more fully on a larger canvas. Read More

2016 Feb Tech Considerations

App Development: Native vs. Cross-Platform

Last month we talked about how important it is to conduct market research prior to embarking on an app development project. It’s critical for success to begin with a clear definition of your value proposition and target customer, as the technical requirements for your app should be informed by market needs/desires.

Once those are understood, one of first technical choices you’ll make pertains to which mobile operating system to use. Will your app be available for Android users, iOS users, or both? Your research may make it clear that your target audience has a strong preference for one device type or the other. If not, you can consider other factors like OS market share or OS upgrade adoption rates.

This is an important decision because the answer influences the development tools used to create your app. iOS and Android apps are written using different programming languages, so an app by default will only run on one platform or the other. In many instances, it makes sense to develop for both platforms. When that’s the case, the discussion often turns to the topic of native vs cross-platform development. We firmly believe this is a topic worth discussing with your app development partner, but we’ll share our experience with you so you have a starting point for consideration.

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