by Aaron Lea on September 24, 2014
Apex Ski Boots, a Boulder-based company, is revolutionizing the ski boot industry. Their products, targeted toward intermediate and advanced skiers, have grown popular in the few years they’ve been available. Apex customers love their boots – which have a soft inner boot that fits into a rigid outer chassis similar to snowboard boots – and they love telling other skiers about them.
With such a loyal and supportive customer base, Apex came to us looking to break into the mobile market. We worked with them to create Apex Inside Edge, a cross-platform mobile marketing app. Inside Edge helps Apex develop word of mouth and reach potential customers in existing and new sales channels. By delivering interesting, engaging content, Inside Edge gives Apex’s loyal customers a way to become brand ambassadors who refer fellow ski enthusiasts to Apex products.
To motivate brand ambassadors, users earn points with each referral, which they’re able to exchange for branded merchandise. Ambassadors and potential customers can explore Apex’s product offerings with the Product Showroom feature complete with photos, videos and product details. If a user wants more information about Apex products, they enter their contact information, and the app will send them a text message with more instructions. Requiring a limited amount of contact information makes the referral process easy so users can quickly get back on the slopes.
We were excited to work with such an innovative local company to give users an opportunity to share their passion for Apex boots. We’ve expanded our cross-platform portfolio with Inside Edge, ensuring Apex’s ambassadors can spread the word, regardless of whether they’re on iOS or Android. Implementing the rewards program and the technology behind the referral texts were exciting challenges for us to meet, and we’re looking forward to seeing how Apex fans share their love for the products with other skiers.
by Aaron Lea on September 18, 2014
We celebrated our 7th anniversary on September 18! In the past 7 years, we’ve gained expertise in new technologies, collaborated with clients in a wide variety of industries, and put mobile technology in the hands of users around the world in client products and our own. Our team continues to grow and improve, driven by commitment to our work and to each other. Bring on 8!
by Jess on June 2, 2014
We loved having the excuse to get outside, make new friends, and get a little competitive thanks to this challenge. But you can’t have a good adventure without some misadventures to balance everything out. Here, software engineer Seth McClaine tells us about an afternoon that made him question his cycling karma:
Doing my typical Saturday ride with the Bicycle Village group and one of my new riding friends I met through the Quick Left Strava Challenge, I finally get my first flat ever on a ride.
Starting from the beginning, I decided to ride from my house and get the extra 5 miles in to put towards the challenge. I get to BV (Bicycle Village) and we are scheduled for a 30 mile ride. We head out, get some coffee in Erie, and start heading back. About 5 miles out from returning to BV a fellow rider blows out her rear tire. I stopped to help. After giving some assistance and leaving her with a ride ambassador, my friend and I continued riding back.
I went on to say “I always try to stop because I feel like it’s good karma. In the four years I’ve been riding I’ve never gotten a flat on a ride…”
About a mile from BV I have a massive blowout. A pop, three whizzes (rotation of the tire while you can hear the air coming out), and my tire is completely flat. So much for karma!
I’m thinking, “Ehh, about a mile out, I could just walk back to BV then drive home… Oh wait, I didn’t drive.” I replace my tire, using CO2 to fill it up, get back on and get back to BV. A couple minutes after I had set my bike in the rack we hear a pop. At first I figured someone else popped their tire throwing it on the rack, as someone was putting their bike on the rack next to mine.
Later I find out, no my tire blew up, blow out number 2! The CO2 must have warmed up and over inflated the tire. Conveniently I brought an extra tube since my friend didn’t have extras. I take my wheel into the shop and replace the tube again.
As I get close to 100PSI BANG! Nothing makes your ears ring like exploding a tube inside a building. I managed to pinch the tube with the tire since I was being hasty replacing the tube and didn’t roll the tire correctly. I was out of tubes and a little frustrated.
Fine, I take it back to the service area and let them fix it. A couple minutes later I get my tire back and start to walk toward the register. Then I notice a small bubble coming out of the side of the tire… Apparently the pinch flat I had just done caused the side of the tire to blow out. Ok, back to service. They set me up with a new tire, and I’m finally good to go after paying.
All in all, at the end of the day, I now have matching red wall tires on my bike for the first time in two years.
We had lots of fun this month, misadventures and all. Thanks to Quick Left for organizing this challenge! It was an excellent way to foster community, get people out and about, and support a wonderful cause. In honor of Radio 360′s win, we’re making a donation to their chosen organization, the Colorado Coalition for the Homeless.
by Jess on May 8, 2014
One of our favorite weeks of the year, Boulder Startup Week, is right around the corner! It’s a great opportunity to spend time learning from our fellow startup and tech enthusiasts – and to meet some of the most amazing people the scene has to offer.
Swing by our office on Tuesday at 2 for the “I Moved to Boulder and…” event. A handful of newly-minted Boulderites (including our own Stephanie!) will share what it was like to move to Boulder, from job hunting to relocating a family and scouting out the best happy hours around town. We’ll even have some beer on hand (and we’ll be making it rain with our new stickers.)
But, enough about us – here are a few more events we’re looking forward to:
- Crafting Incredible Designs
Tuesday, 1pm, Galvanize
- Impact Investing in Technology
Tuesday, 4:30pm, Impact HUB
- A Better Boulder through Sustainable Urbanism
Wednesday, 9am, BMoCA
We’ll also be reppin’ at the sold-out Ignite Boulder. If you see us around, make sure to say hello! And if you’re attending Boulder Startup Week as a job seeker, we’re hiring and would love to meet you.
by Jess on May 2, 2014
It’s hard to live in Boulder – the fittest city in the country – without finding your own niche of physical activity. We’re a pretty active bunch here at InspiringApps, with yoga, cycling, swimming, running and even dancing among our favorite pastimes. And while we spend plenty of time at the gym during the winter, our “ActiveIA” selves truly shine when the weather’s nice and we can get outdoors as a team – from participating in the IronMan triathlon relay last year to this summer’s National EMS Memorial Bike Ride.
That’s why we were stoked to learn our friends down the street, Quick Left, had planned the Startup Strava Challenge (#startupchallenge), which kicked off yesterday. It’s the perfect combination of a lot of our favorite things – apps, startups, getting active, community, and supporting great causes. All this month, we’ll be using Strava to track our miles as we compete with 20 of Boulder’s finest startups like PivotDesk and Pearl Izumi. The team with the most miles per capita will have the “pot” of entry fees donated to the organization of their choice. We’re walking, running, hiking and biking on behalf of People for Bikes, a great organization that gets people active and improves cycling conditions in cities across the US.
Follow along as we rack up the miles by checking the Strava widget below – and to see how we compare with the other teams, head on over to the Quick Left blog. We’re small but mighty, and we’re pumped to have another reason to spend some time out and about this month.
Ready, set… GO!
by Eric Miller on May 1, 2014
Our team members regularly inspire with the apps we make in the office – but our out-of-office projects can be pretty inspiring, too. Recently, part-time IA software engineer Eric Miller developed and helped produce interactive set pieces at the Nike Women’s Half Marathon in DC.
Can you provide some background on you and your work?
Like a lot of people, I’ve always felt torn between technical and creative worlds, never feeling entirely at home in just one. Maybe that’s because at some level it’s all “techne“, if you will, but in our culture it seems hard to find a way to do both—particularly the purely creative side—and make a living.
Lately I’ve been drawn to what seems like an intersection of worlds and I suppose the name for it is “interactive installation”. It can incorporate so many creative, human, and basically architectural concerns by means of technology. And it’s fun: the suprise and delight factor can be really high with these things since you don’t see this stuff happening everywhere yet and the possibilities are so vast. In urban contexts I think this kind of work could really change the experience of a space, a commute, or even a city. I think we’ll be seeing more ambient computing and “activated spaces” and so on in the coming years.
So anyway, I’ve put together or helped with a handful of interactive art installations. As a part-time freelance developer and creative coder, I’d really like to do more of it. The Nike project obviously wasn’t about changing anyone’s life but it was the largest-scale project I’ve done so far.
How about some background on the project? How did you get involved, and what you were hoping to accomplish?
The idea was to take the RFID sensors used to track a runner’s time and trigger personalized, animated messages on great big screens. There were two places this would happen: right after folks picked up their bibs in an “expotique” tent, and towards the end of the race itself, around mile 12. I was approached by a Boulder creative/ad agency called School, which had been hired to produce the experience.
Aside from delivering the app in a robust and non-crashing way, I wanted to improve my chops with a couple of “newer” technologies. That’s newer, of course, only for someone who originally learned C++ and graphics in the late 90s!
Did you use C++? What other technologies did you use?
I built the app with Cinder, which is a lovely framework for working with OpenGL in C++. The RFID sensors output a protocol called ChronoTrack, and we had to talk to them over direct socket TCP. We were running on OSX, so I used some Obj-C networking classes for that, and for fetching the name/bib database over HTTP, which was being updated in real-time as people registered.
And did you learn any “new” tricks?
It turns out that C++ has grown a lot since the old days and I’m still trying to catch up. Ha! I feel old now. And I’ve been dying to become more facile with GLSL—the “shader” language used to program the graphics pipline on modern hardware. I managed to sneak in some nice realtime glow and motion blur effects using GLSL. It was a very basic accomplishment in terms of what’s possible, but I was happy to make it work.
Anything else to add?
I think that historically we’ve often used technology to sever our minds from our bodies, if you will. We seem to habitually seek distraction from our immediate, physical, and feeling situation and we build technology to enable it. In my opinion this is really bad news for everyone. I don’t know if interactive installation can turn this trend around and use technology to instead “re-embody” our urban and personal experiences—maybe for just a few minutes, for a few people—but I’m really interested in asking that question in particular.
by Jess on April 16, 2014
Kim with her husband, Brad, and daughters, Marlo and Cora
Kim has been a member of the InspiringApps team since April 2010. She grew up in Littleton, Colorado, where she loved playing Cabbage Patch Dolls with her two sisters and practicing piano. After she graduated from the University of Notre Dame with degrees in Computer Science and English, Kim worked in systems consulting in Washington, D.C. and New York City. She also spent some time as a developer for the United Nations in New York. Kim loved all the unique experiences she had in one of her favorite cities: “Coming from Littleton and going to school in South Bend, I was enamored with the size of NYC, the opportunities there for fun and culture, and trying a sheep’s head as a delicacy with colleagues from the UN.”
While she was working with the UN, Kim was able to learn more about the development process as a whole: “They had us go through everything from concept to delivery, which gave me a little taste of training, since we had to show the customer how to use the product.” Even though she loved NYC, Kim wanted to move back to Colorado, where she took a job in training. “I really liked the experience of helping people learn how to use software,” she said. That passion led her to get her Master’s in Instructional Learning Technologies from the University of Colorado at Denver.
At InspiringApps, Kim primarily works with our product, ePCR for iPad. She appreciates the opportunity to provide a great experience for our customers: “Part of product management is working with our customers and helping them use our apps in the best way possible,” she said. “I also support our customers, work with them on their requests for enhancements and address their concerns.” Outside of product management, Kim recruits developers and other people to join our team. “It’s exciting to talk to talented people who want to work with us,” she said.
Being part of an excellent team is what Kim loves the most about working at InspiringApps. “I like that when you walk through the doors, you can feel the friendly atmosphere,” she said. “Our coworkers are happy to be here, respectful of each other and ready to laugh. I love that our team is always up for getting lunch, coffee, or a beer with one another. I also like that I feel like I’m working with smart people who take their job seriously and are committed to excellence in their work.”
Kim loves all that Boulder has to offer: “It seems so cliché but I really do love the outdoor opportunities and the awesome restaurants in town,” she said. (Her favorite Boulder restaurants are Carelli’s and Sushi Zanmai.) Kim also has two cousins who moved to Boulder from Chicago and NYC, which has made living and working in the area an even better experience. “Having family in Boulder makes it feel more like a hometown, even though it’s not where my family’s from,” she said. “Growing up, all of my relatives lived on the east coast, so I didn’t get to see them very often. Now that some of them – and especially the ones who are my age – live out here, it feels more like home.”
In her free time, Kim enjoys hanging out with her family. She especially likes riding bikes around Broomfield open space with 5-year-old Cora in her Trail-A-Bike and cooking, usually trying new brownie recipes with Marlo, 10.
by Jess on April 4, 2014
Earlier this week executive coach and author Joseph Logan joined us as part of our ongoing InspiringPeople series. Joseph shared stories from his forthcoming book, Heretic: How Extraordinary Misfits Change the Rules and Change the World, and taught us how ordinary people can become extraordinary leaders through the principles of courage, insight and tenacity.
Joseph said he’s always been drawn to people who do the impossible – to people who are extraordinary. Even from a young age, he admired “people who found something in themselves and took a journey to become something more.”
Having extraordinary people in his life inspired Joseph to start helping other people find that certain something within themselves. “I believe every person has the seed of something extraordinary in them,” he said. “I also believe not everyone will nurture and grow that seed. But the people who do? They’re the ones who change the world.” For local examples, Joseph listed Ashoka U, the Unreasonable Institute, and even Avery Brewing as groups of extraordinary people who have changed the world.
During an interactive portion of the talk, Joseph had a few people share a time they did something they thought was impossible. From major lifestyle changes to overcoming huge challenges at work, the people who shared their stories revealed how ordinary people can do extraordinary things every single day. “Extraordinary can be large-scale, or it can be personal,” Joseph said. “What matters is taking the journey to change your world.” As one attendee said, an extraordinary act “changes not only your perspective but that of those around you.”
It’s no secret people in Boulder are doing extraordinary things every day. But what is it about Boulder that’s different? Is someone’s ability to be extraordinary tied to where they live?
While resources like a vibrant, helpful and powerful community certainly play a part in nurturing extraordinary people, Joseph believes the most important keys to being extraordinary are a person’s principles and how they’re applied: “Extraordinary people all follow the principles of courage, insight and tenacity,” he explained.
Joseph told us the story of Ian Ayres, a law professor at Yale who had the courage to speak up. Ayres did a study on 401(k) plans and discovered many employers offer high-fee plans that would end up producing negative interest over time. He sent letters to more than six thousand employers letting them know what he found and informed them he’d soon release the results of his study.
In Joseph’s words, “all hell broke loose.” Ayres received death threats, countless people called Yale to demand his termination… people were furious. When Joseph spoke with Ayres, he said “You don’t seem like one to stir the pot… how’d you find the courage to do this?”
Ayres laughed. “I’ve always stirred the pot,” he said. “And I had no idea so many people would be this upset.” Joseph said Ayres didn’t think anyone cared about their 401(k), that he didn’t initially act out of courage. “He doubled down when he felt threatened, though,” Joseph explained. “He got energized from the fallout and had the courage to take it further.”
At its core, the principle of courage is embodied by people who say, “Why does it have to be that way?” Extraordinary people see a fundamental injustice or challenge somewhere – whether it’s in their personal lives or on a grand scale – and they have the courage to overcome it.
Once you’ve found the courage to make a change, it’s important to examine the situation to see what you can leave alone and what you need to do in order to make things different.
When gathering insight, the first step is to determine where there are implicit rules and opportunities for change. Joseph identified five areas that come into play in forming extraordinary insight:
- Strategy – What plan is currently being followed? Why was it created?
- Politics – What power structures currently exist? Who are the key players?
- Affinities – What role do relationships play?
- Culture – How do values and norms shape the situation?
- Economics – How does money affect the situation?
Joseph ensured the areas to examine were memorable – the first letters of each area become SPACE (he knows it’s corny, but it works.)
The principle of insight is basically determining what the change you want to make is really about, and what factors are at play that will either help or challenge you as you work to accomplish it. Joseph said insight starts with the self – where are you strong, and where could you grow?
What would it take to get you to quit something you’re happily engaged in and passionate about?
Probably a lot, right? What if everything you’ve worked for literally burned to the ground, right at what you considered the peak of your success? Would you give up then?
Bryan Dayton, co-owner of OAK at fourteenth, refused to give up after a devastating fire at the upscale Boulder restaurant shortly after its critically acclaimed opening in 2010. Even though OAK’s investors argued it’d be better to cut their losses and accept the insurance money – or at least move to a new space – Dayton made the choice to rebuild the restaurant in its original location. OAK is now one of Boulder’s most renowned restaurants, and Dayton was featured on a cover of GQ Magazine’s 2011 “Men of the Year” issue.
Joseph explained how tenacity is essential to becoming extraordinary. Even after gathering the courage and insight necessary to make a change, challenges will still arise. Major complications and derailments will still occur, and giving up will become an increasingly appealing option.
But the extraordinary person, the one who has the tenacity to hold on a little bit longer than anyone else, is the one who can eke out a win.
So, how do we become extraordinary people? Are these principles learned, or are they limited to the lucky few who were born with them? To Joseph, becoming extraordinary is all about the process – it’s about finding that seed within us, and cultivating it so it can grow. These principles aren’t limited to bestowment upon birth; they are all things we learn. Joseph said he believes insight can be taught in a classroom, but courage and tenacity are learned through experience – good experiences and bad. “Success is a lousy teacher,” he said. “Failure is the teacher; success is the lesson.”
Joseph’s presentation was engaging and inspiring, giving us the opportunity to examine which aspects of our lives can become extraordinary. To close, he read from the final chapter of Heretic, due for release in early 2015. To learn more about Joseph, visit his website at josephlogan.com.
InspiringPeople is InspiringApps’ speaker series featuring people we think are, well… inspiring! These informal lunch gatherings allow members of the Boulder community to hear from their peers about their work, hobbies and passions. Interested in speaking or attending? Email firstname.lastname@example.org to be added to the list!
by Jess on March 24, 2014
Our InspiringPeople series continues with Joseph Logan, author of the forthcoming Heretic: How Extraordinary Misfits Change the Rules and Change the World. Logan will share his story and discuss how ordinary people can become extraordinary leaders. Join us at this brown-bag lunch to discuss transformation, innovation, leadership and more.
Learn more about this event and RSVP on its Eventbrite page. We look forward to seeing you next week!