Content strategy is not a new concept, however the ways in which we create and distrtibute timely, thoughtful and relevant content has transformed with each new technical advance. Now, as we are faced with consumers looking for up-to-the-minute (sometimes even second) content updates it is important to understand not only what to share but how best to share it.
Content Strategy in a Mobile World is an article recently published by iBusiness and authored by Suzanne McKee, Director of Marketing at InspiringApps. Read the full article here to explore how content strategy has evolved and what you can do to successfully share content with your mobile audience.
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