Hooked book

Getting People Hooked on Your App

Happy 2017! We hope this year holds prosperity and success for you. We’ll do our part to advance your success by including content in our blog that is interesting and informative to people like us: people inspired and energized by technology and all its nuances. We’re kicking off the year with a review of a book that we think you should add to your reading list for 2017.

When someone comes to us with a new app idea and says, “I know nothing about app development,” we always encourage them to get a free copy of our book. It provides a broad overview of the business and technical considerations involved in an app development project. We have recently come across another book, Hooked: How to Build Habit-Forming Products, that we think is an excellent companion to it.

Why do some apps succeed while others do not? Author Nir Eyal would suggest it’s because use of the app has become a habit. Habit creation is both an art and a science, and Eyal unpacks the science of it through explaining a design pattern called “the hook.” A hook is an experience designed to connect the user’s problem to the company’s solution with enough frequency to form a habit. Read More

Social App Development

Key Features of a Successful Social App

We love developing apps of all kinds, and social apps are no exception. Our most recent foray into social app development started with a visit from two entrepreneurs looking to build an app to create conversations through music. The result, Chime It lets users communicate with friends through music by snipping parts of songs from their music library to send to friends. About the same time, we partnered with another start-up to build an app called Empath. This social app allows users to share feelings anonymously but also build deeper relationships with people they care about.

We learned a lot and reinforced some previous lessons in the course of developing these two social apps. While the basic principles for mobile app development remain the same, there are some unique development considerations when building a social app. In our experience, the most successful social apps share some common features. Read More

iOS or Android: Which First?

iOS or Android: Which platform first?

A common question we receive is whether we recommend building both iOS and Android versions of an app at the same time or just one at a time. And if they are built at different times, should iOS or Android app development come first? We touch on this question in Chapter 3 of our book Inspiring Apps: A Business Perspective on Building Mobile Apps, but will provide more insight on this debated topic here.

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Keeping App Users Engaged

Keeping Users Engaged with Your App

We’ve talked a lot in recent months about developing an app and the basics of app marketing, but launching your app is really just the beginning. There are many things to do to keep your app users engaged, and to keep your app running smoothly, after the first version hits the app stores. Here are some things to consider post v1.

Stay Relevant
While it may seem obvious, make sure your app stays relevant to your users. They purchased your app because it met a need. As their needs evolve, make sure your app does too. Staying relevant could include everything from keeping content fresh, to adding new features, to offering special promotions throughout the year. Paying attention to what features your top users employ can help give insights into areas you want to continue to grow. Read More

Basics of the Mobile App Development Process

Potential clients often wonder what’s involved in the app development process. We previously posted about the importance of doing market research before building an app, and we’ve also discussed some of the technical concerns like operating systems and native vs cross-platform development. If you’ve thought about these market and technical considerations and determined you’re ready to build an app, what comes next? At InspiringApps, we suggest a four-phase process.

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App Development: Native vs. Cross-Platform

Last month we talked about how important it is to conduct market research prior to embarking on an app development project. It’s critical for success to begin with a clear definition of your value proposition and target customer, as the technical requirements for your app should be informed by market needs/desires.

Once those are understood, one of first technical choices you’ll make pertains to which mobile operating system to use. Will your app be available for Android users, iOS users, or both? Your research may make it clear that your target audience has a strong preference for one device type or the other. If not, you can consider other factors like OS market share or OS upgrade adoption rates.

This is an important decision because the answer influences the development tools used to create your app. iOS and Android apps are written using different programming languages, so an app by default will only run on one platform or the other. In many instances, it makes sense to develop for both platforms. When that’s the case, the discussion often turns to the topic of native vs cross-platform development. We firmly believe this is a topic worth discussing with your app development partner, but we’ll share our experience with you so you have a starting point for consideration.

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App Development: Market Considerations

The start of the new year tends to be filled with resolutions, and perhaps one of yours is to build that app you’ve been contemplating for so long. App development has exploded over the past several years, so if you have a great idea, it is tempting to rush headlong into a project. Before diving into the technical details, though, we encourage you to spend time clearly defining the opportunity, and reflecting it against existing solutions. This is necessary whether your target user is an internal team or a consumer external to your company. It’s even true for gaming apps, as differentiation is always valuable.

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InspiringApps Wins a Prestigious Tabby Award

We’re excited to share that the retail merchandising app we created for SmartWool was named the 2015 winner of the Tabby Award /Business in the iPad App: Data Access & Collection category! We are thrilled to join ranks with other companies who have been in the winners circle like Citrix, SAP, Morningstar, RosettaStone, and Adobe.

The Tabby Award /Business is the only global competition that recognizes the top enterprise and business apps in the industry. Apps are evaluated on numerous criteria, including overall business value, user experience, design, innovation, tablet optimization, and performance. As a company that strives to demonstrate best practices in leveraging technology, we are honored that other industry leaders recognize our commitment to excellence.

An international panel of 24 judges reviewed over 150 apps before selecting the winners. With more than 300,000 business apps collectively available on Android and iOS devices, winners are positioned in the top 0.01% of all apps. “The lineup of apps this year was incredibly impressive,” noted judging panel chair Carson Conant, CEO of Mediafly. “The slate of apps this year brought the perfect mix of business utility and the clean interfaces that you see in the best consumer apps.”

The SmartWool app leverages the extensive experience we have in helping organizations of all sizes to collect, access, and successfully employ business-critical data. This expertise was recognized by the judging panel, who stated, “We immediately recognized the value of the SmartWool FSR app for streamlining field data collection, decreasing reporting time, and improving store service. We found the app to be highly intuitive with clear dashboards and reporting.”

tablogtabbyfall2015002

As you may recall, a sales presentation app that we developed in conjunction with Gulfstream Aerospace was also one of two finalists for a different Tabby Award.  In this case, we must tip our hat to Adobe for winning the iPad App: Marketing & Presentation category. Congratulations!

The Tabby Awards: Honoring the Best in App Development

We are so excited and humbled to have our work commended by The Tabby Awards! The Tabby Awards /Business is the only worldwide competition designed to honor the best mobile apps for businesses and professionals. 

Over 150 apps were evaluated this year and just 40 iPad-optimized apps were selected as nominees for the final round. Submissions are judged on a number of factors, including user experience, innovation, design, performance and reliability, and the business value that they add to an organization. Only those that excel in multiple categories move forward. Nominees and winners are selected by an international panel of independent app experts.

An app we developed for Gulfstream Aerospace was nominated in the Marketing and Presentation category. Gulfstream is renown for creating and delivering the world’s finest aviation experience, and they wanted this client touchpoint to reflect their commitment to excellence. Built as a sophisticated mobile education tool, the app showcases the aesthetics of the jet’s interior and exterior, explains Gulfstream’s technological advances, shares critical performance characteristics, and introduces the company’s award-winning customer support. 

gulfstream_app

Another app, developed for leading outdoor brand SmartWool, is a contender in the Data Access & Collection category. The app is used by SmartWool’s field sales reps to improve their effectiveness at retail merchandising.  Merchandising plays a critical role in the sell-through of products, but is time-consuming and error prone. Reps are able to use the app to quickly capture and share information about point-of-sale (POS) signage, displays, and stock levels. In addition to cutting reporting time in half, the app helps them to service accounts more quickly.

smartwool_app

While different in their function, both apps are valuable sales enablement tools that are making a difference to those who use them.

Learn more about these projects and others by visiting our Clients page.

Mobile Apps 101 with Google

Need to learn some basics about app development and whether it makes sense for your company? Our CEO will be speaking with the Google Small Business Community on Wednesday, June 17 at 2:00 MDT.  Google has numerous community forums, and this one was created to help small businesses get the help they need to succeed on the web by connecting with experts and each other. They provide ongoing training, compelling discussions, and insider tips.

The group describes the upcoming event this way: “The average smartphone user has 33 apps installed on their device. Should your business be their next download? During our June #Mobile #OfficeHours, we’ll be discussing the differences between mobile websites and mobile apps, and the potential value a mobile app could bring to your small business. Join us as we speak with Brad Weber from InspiringApps, a mobile app developer for small businesses.”

We’re looking forward to the discussion around the topics that arise during this hour and encourage you to join in. Check out the event here.

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