September 18, 2017
A disruptive technology could be defined as one that displaces an established technology, thereby shaking up an industry and reshaping the trajectory of its future. It could also be a ground-breaking product that creates a completely new industry. Technology is changing at such a rapid pace that we have seen a significant number of tech disruptions in a relatively short time. In honor of our ten-year anniversary as a company (today!!), we thought we would take a look back over the past ten years and highlight those technologies that have had – and continue to have – significant impact on the way we live, work, and play. Read More
April 5, 2017
Category: Mobile Industry
Mobile device security is an important consideration in the digital age, given the high amount of time many of us spend using phones and tablets to conduct personal and corporate business. Android and iOS devices employ various security measures to keep data safe. In this post we compare two security methods used on both devices: data encryption and data accessibility. We’ll wrap up with recommendations for steps you can take to protect your data and improve your mobile device security. Read More
December 5, 2016
The holiday season has arrived, which means that many of us are excitedly (or is it anxiously?!) on the hunt for the perfect gift. We may be biased, but we think tech gifts are the best for anyone on your list! While virtual reality and wearables are always fun, we want to offer some new ideas for great holiday gifts beyond these beloved items. The recommendations in our Hippest Tech Gifts guide are sure to please your gadget-loving friends and family – and hopefully even convince the technology laggards you know that new tech will enhance their new year.
July 18, 2016
Category: App Development
A common question we receive is whether we recommend building both iOS and Android versions of an app at the same time or just one at a time. And if they are built at different times, should iOS or Android app development come first? We touch on this question in Chapter 3 of our book Inspiring Apps: A Business Perspective on Building Mobile Apps, but will provide more insight on this debated topic here.
June 6, 2016
Category: App Development
We’ve talked a lot in recent months about developing an app and the basics of app marketing, but launching your app is really just the beginning. There are many things to do to keep your app users engaged, and to keep your app running smoothly, after the first version hits the app stores. Here are some things to consider post v1.
While it may seem obvious, make sure your app stays relevant to your users. They purchased your app because it met a need. As their needs evolve, make sure your app does too. Staying relevant could include everything from keeping content fresh, to adding new features, to offering special promotions throughout the year. Paying attention to what features your top users employ can help give insights into areas you want to continue to grow. Read More
May 23, 2016
Last week brought Google I/O 2016, an annual software developer-focused conference held by Google in San Francisco. Google and Android developers look forward to this with the same enthusiasm that Apple developers anticipate the WWDC conference, and this year we were not disappointed.
Google CEO Sundar Pichai kicked things off with a keynote address that focused mainly on several consumer products, but towards the end he tossed out a few hints about new and upgraded developer tools. In the following days’ breakout sessions those were revealed one-by-one, frequently blowing away the developer attendees. Many of the most exciting developments were new features in the recently released Android Studio 2.2. Here are a few highlights. Read More
April 16, 2016
As a leader in mobile app development, we consider it our responsibility to keep current with changing technology. It’s easy to be overwhelmed, though, given the vast number of new products, languages, versions, and technologies that continue to be created in this industry. In our experience, staying on top of your game requires two things: time commitment and an awareness of how you learn best. The team at InspiringApps spans a wide variety of personalities and each of us has a preference for how to keep our tech knowledge fresh. Here’s a summary of our techniques for staying sharp in a sea of constant change. Read More
February 2, 2016
Category: App Development
Last month we talked about how important it is to conduct market research prior to embarking on an app development project. It’s critical for success to begin with a clear definition of your value proposition and target customer, as the technical requirements for your app should be informed by market needs/desires.
Once those are understood, one of first technical choices you’ll make pertains to which mobile operating system to use. Will your app be available for Android users, iOS users, or both? Your research may make it clear that your target audience has a strong preference for one device type or the other. If not, you can consider other factors like OS market share or OS upgrade adoption rates.
This is an important decision because the answer influences the development tools used to create your app. iOS and Android apps are written using different programming languages, so an app by default will only run on one platform or the other. In many instances, it makes sense to develop for both platforms. When that’s the case, the discussion often turns to the topic of native vs cross-platform development. We firmly believe this is a topic worth discussing with your app development partner, but we’ll share our experience with you so you have a starting point for consideration.
Interested in industry news and trends?
Sign up for our monthly email to get the highlights on technologies and innovations impacting mobile strategy.