Keeping App Users Engaged

Keeping Users Engaged with Your App

We’ve talked a lot in recent months about developing an app and the basics of app marketing, but launching your app is really just the beginning. There are many things to do to keep your app users engaged, and to keep your app running smoothly, after the first version hits the app stores. Here are some things to consider post v1.

Stay Relevant
While it may seem obvious, make sure your app stays relevant to your users. They purchased your app because it met a need. As their needs evolve, make sure your app does too. Staying relevant could include everything from keeping content fresh, to adding new features, to offering special promotions throughout the year. Paying attention to what features your top users employ can help give insights into areas you want to continue to grow. Read More

Exciting News from Google I/O 2016

Last week brought Google I/O 2016, an annual software developer-focused conference held by Google in San Francisco. Google and Android developers look forward to this with the same enthusiasm that Apple developers anticipate the WWDC conference, and this year we were not disappointed.

Google CEO Sundar Pichai kicked things off with a keynote address that focused mainly on several consumer products, but towards the end he tossed out a few hints about new and upgraded developer tools. In the following days’ breakout sessions those were revealed one-by-one, frequently blowing away the developer attendees. Many of the most exciting developments were new features in the recently released Android Studio 2.2. Here are a few highlights. Read More

Staying Current with Changing Technology

Staying Current with Changing Technology

As a leader in mobile app development, we consider it our responsibility to keep current with changing technology. It’s easy to be overwhelmed, though, given the vast number of new products, languages, versions, and technologies that continue to be created in this industry. In our experience, staying on top of your game requires two things: time commitment and an awareness of how you learn best. The team at InspiringApps spans a wide variety of personalities and each of us has a preference for how to keep our tech knowledge fresh. Here’s a summary of our techniques for staying sharp in a sea of constant change. Read More

App Development: Native vs. Cross-Platform

Last month we talked about how important it is to conduct market research prior to embarking on an app development project. It’s critical for success to begin with a clear definition of your value proposition and target customer, as the technical requirements for your app should be informed by market needs/desires.

Once those are understood, one of first technical choices you’ll make pertains to which mobile operating system to use. Will your app be available for Android users, iOS users, or both? Your research may make it clear that your target audience has a strong preference for one device type or the other. If not, you can consider other factors like OS market share or OS upgrade adoption rates.

This is an important decision because the answer influences the development tools used to create your app. iOS and Android apps are written using different programming languages, so an app by default will only run on one platform or the other. In many instances, it makes sense to develop for both platforms. When that’s the case, the discussion often turns to the topic of native vs cross-platform development. We firmly believe this is a topic worth discussing with your app development partner, but we’ll share our experience with you so you have a starting point for consideration.

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