Grow your Business

Using Apps to Help Grow Your Business: The Trispective Group

Some apps stand alone as businesses in and of themselves, while others are used to expand an existing business. Expansion can happen in a variety of ways, such as increasing current customer engagement or providing tools to a sales team. We recently had the privilege of working with The Trispective Group to help grow their business by creating an app that opens up their services to new markets. The new app makes their expertise accessible to those beyond their current core audience. Read More

App Developer Questions

Best Questions to Ask to Find the Right Mobile App Developer

How do you determine which mobile app developer is the best one to hire for your project? It’s a question many businesses are asking themselves these days, and rightly so. StrategyAnalytics predicts that by 2022, 59% of the world’s population will own smartphones. With that comes mobile apps and the opportunity to use them to engage customers, grow your business, or sell your product.

Finding the right mobile app development company takes time, effort, research, and knowing the right questions to ask. If you’re totally new to mobile app development, you may find it helpful to first obtain a basic understanding of the app design and development process, before digging into the qualifications of a specific company. Consider reading our book, Inspiring Apps: A Business Perspective on Building Mobile Apps. It’s free to download and was written to help leaders gain a foundational understanding of the business and technical considerations involved in building an app.

If you already have the lay of the land, you can learn a lot about mobile app development companies by reviewing their web sites, evaluating their client list, and looking at their past work. Once you’ve done that, we recommend you dig a little deeper for additional insights by asking questions like the ones we’ve compiled here. Read More

Product Companion App - monkii

Using Mobile Apps to Enhance a Physical Product: The monkii App

Apps are a regular part of life these days, doing everything from connecting us to friends to helping us buy products we like to guiding our adventures in a new town. Most of the time, apps stand alone in their functionality, but apps can also be utilized to enhance user experience with a physical product. We recently built such a companion app for fitness company, monkii.co, and you might find your company’s product could benefit from something similar. When done well, a product/app combination can lead to new market opportunities and increased sales. Read More

Google I/O Conference 2017

Big Announcements from Google I/O 2017 Conference

Google I/O, held last week in Mountain View, CA, is the tech giant’s annual event that features “experiential learning, Google’s latest developer products, and talks from Google Product Managers and Engineers.” We tuned in to the conference because we expected some of our favorite topics would be highlighted, including the updated Android operating system (OS) and virtual reality (VR).

We weren’t disappointed! Not only did Google I/O cover the topics we anticipated, it also highlighted new tech and other exciting news. Google CEO Sundar Pichai kicked off the conference by sharing about the impressive growth of Android; the OS now powers 2 billion devices, from phones to tablets to wearables. Here are a few key announcements, whether you be a developer or consumer: Read More

Top App Design Tools

Top App Design Tools

Thoughtful design offers a definitive competitive advantage in numerous industries, and app development is no exception. Design impacts everything from the app’s appearance, to its ease of use, to the emotions people feel while using it. As noted in our book review of Hooked: How to Build Habit Forming Products, the way people feel when interacting with a product strongly influence whether or not it succeeds.

InspiringApps employs a four-stage process (discovery, design, development, and deployment) to take a mobile application from start to finish. While each phase is critical to the launch of a successful product, decisions made during the design phase lay the foundation for the app. Our designers understand the impact of design and consider many factors in order to create an outstanding product.

It’s useful as a client to have a high level understanding of the process and tools, for it enables you to know what kind of information is valuable at each stage. The list below summarizes the app design tools we use frequently. Each tool has a place in the process, enabling us to ideate, communicate needs with our team, and share the developing vision with our clients. Read More

Hooked book

Getting People Hooked on Your App

Happy 2017! We hope this year holds prosperity and success for you. We’ll do our part to advance your success by including content in our blog that is interesting and informative to people like us: people inspired and energized by technology and all its nuances. We’re kicking off the year with a review of a book that we think you should add to your reading list for 2017.

When someone comes to us with a new app idea and says, “I know nothing about app development,” we always encourage them to get a free copy of our book. It provides a broad overview of the business and technical considerations involved in an app development project. We have recently come across another book, Hooked: How to Build Habit-Forming Products, that we think is an excellent companion to it.

Why do some apps succeed while others do not? Author Nir Eyal would suggest it’s because use of the app has become a habit. Habit creation is both an art and a science, and Eyal unpacks the science of it through explaining a design pattern called “the hook.” A hook is an experience designed to connect the user’s problem to the company’s solution with enough frequency to form a habit. Read More

Watch App Development

When to Develop a Watch App (or Not)

With the recent release of Apple Watch 2 and new versions of Android Wear smartwatches introduced regularly, the idea of building a watch app is front of mind for many clients. A watch app seems cool and timely (couldn’t resist), fun to use, and super convenient. While a watch app is all those things, it may not be the right choice for your business.

Although some watch apps (like fitness tracking, Apple Pay, music) do still offer some functionality without a phone nearby, watch apps do not stand alone at this point in time. As a result, one doesn’t build a watch app instead of a phone/tablet app, but rather alongside these devices. The best watch apps do not mimic the features of the phone app, but act as a companion app that takes advantage of the unique features of the watch in order to bring additional value to the user’s experience. In almost all cases, the user will continue to use other devices for more in-depth tasks. Read More

Social App Development

Key Features of a Successful Social App

We love developing apps of all kinds, and social apps are no exception. Our most recent foray into social app development started with a visit from two entrepreneurs looking to build an app to create conversations through music. The result, Chime It lets users communicate with friends through music by snipping parts of songs from their music library to send to friends. About the same time, we partnered with another start-up to build an app called Empath. This social app allows users to share feelings anonymously but also build deeper relationships with people they care about.

We learned a lot and reinforced some previous lessons in the course of developing these two social apps. While the basic principles for mobile app development remain the same, there are some unique development considerations when building a social app. In our experience, the most successful social apps share some common features. Read More

Impact of OS Updates

How Do OS Updates Impact Apps?

Operating System (OS) updates are a regular part of the computing world, but they often have implications on the software that rides on top of them. Apple unveiled iOS 10, its latest operating system for iPhones and iPads in mid-June this year, with the public release occurring on September 13th. Similarly, Google released their beta build of Android 7 called Nougat in mid-March, with a release to the public on August 22nd. These new mobile OS releases are much-anticipated around here, bringing fresh features that our developers look forward to using.

In addition to the excitement that comes with new tech, the new releases also bring some questions. Many of our clients rightly ask whether or not an update will impact the functionality of an app they built on a previous OS. The answer is generally “It might!” It’s always a wise idea to take a look at existing code to ensure it will function as well on a new OS as it did when it was first written. Our Android and iOS developers share a few of the challenges created by a new OS version. Read More

Swift Playgrounds Homepage

Swift Playgrounds Makes Learning to Code Fun

Apple introduced Swift Playgrounds, an app designed to teach the Swift programming language, at WWDC 2016. We’ve had a chance to experiment with it since then, and can say without reservation that their first foray into teaching kids how to code deserves top marks. They have enabled learning to code to be fun and addictive, even for those who aren’t the “coding type.”

The app feels like a puzzle-solving game, reeling you into the challenge while introducing coding concepts and building skills step-by-step. After completing a challenge and receiving encouraging praise from the app, we found we were motivated and eager to move on to the next one. One tester expected to finish two or three challenges to get a feel for the app, but ended up finishing over fifteen lessons because she was so engaged with it. The pace, lesson structure, and challenges all prove to be well-designed from an instructional standpoint. This app will likely teach many future programmers how to code. Read More

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