iOS or Android: Which First?

iOS or Android: Which platform first?

A common question we receive is whether we recommend building both iOS and Android versions of an app at the same time or just one at a time. And if they are built at different times, should iOS or Android app development come first? We touch on this question in Chapter 3 of our book Inspiring Apps: A Business Perspective on Building Mobile Apps, but will provide more insight on this debated topic here.

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Apple WWDC OS options

Key Announcements from Apple WWDC 2016

Apple’s developer conference, WWDC (World Wide Developers Conference), kicked off with a keynote address last week that garnered thunderous applause for CEO Tim Cook’s announcements of all things shiny and new from the tech company. The keynote is designed to appeal to the press and general public as much as (if not more than) developers. And if you watch it, you may find yourself cheering along with the audience as new emojis, animated text messages, and fun music features are demonstrated for the first time.

While those announcements are entertaining, we’re more interested in the improvements made behind the scenes that do not make for splashy headlines and cute demos. This year was full of plenty of such changes on the software front – in fact, for the first time in as long as we can remember, the cool, new things were not in the form of hardware. The Apple software improvements are exciting though, because they will allow us to make apps more quickly, that run more reliably, and perform better at a lower cost for our clients. Here are a few highlights from Apple’s announcements: Read More

Exciting News from Google I/O 2016

Last week brought Google I/O 2016, an annual software developer-focused conference held by Google in San Francisco. Google and Android developers look forward to this with the same enthusiasm that Apple developers anticipate the WWDC conference, and this year we were not disappointed.

Google CEO Sundar Pichai kicked things off with a keynote address that focused mainly on several consumer products, but towards the end he tossed out a few hints about new and upgraded developer tools. In the following days’ breakout sessions those were revealed one-by-one, frequently blowing away the developer attendees. Many of the most exciting developments were new features in the recently released Android Studio 2.2. Here are a few highlights. Read More

Staying Current with Changing Technology

Staying Current with Changing Technology

As a leader in mobile app development, we consider it our responsibility to keep current with changing technology. It’s easy to be overwhelmed, though, given the vast number of new products, languages, versions, and technologies that continue to be created in this industry. In our experience, staying on top of your game requires two things: time commitment and an awareness of how you learn best. The team at InspiringApps spans a wide variety of personalities and each of us has a preference for how to keep our tech knowledge fresh. Here’s a summary of our techniques for staying sharp in a sea of constant change. Read More

Basics of the Mobile App Development Process

Potential clients often wonder what’s involved in the app development process. We previously posted about the importance of doing market research before building an app, and we’ve also discussed some of the technical concerns like operating systems and native vs cross-platform development. If you’ve thought about these market and technical considerations and determined you’re ready to build an app, what comes next? At InspiringApps, we suggest a four-phase process.

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App Development: Native vs. Cross-Platform

Last month we talked about how important it is to conduct market research prior to embarking on an app development project. It’s critical for success to begin with a clear definition of your value proposition and target customer, as the technical requirements for your app should be informed by market needs/desires.

Once those are understood, one of first technical choices you’ll make pertains to which mobile operating system to use. Will your app be available for Android users, iOS users, or both? Your research may make it clear that your target audience has a strong preference for one device type or the other. If not, you can consider other factors like OS market share or OS upgrade adoption rates.

This is an important decision because the answer influences the development tools used to create your app. iOS and Android apps are written using different programming languages, so an app by default will only run on one platform or the other. In many instances, it makes sense to develop for both platforms. When that’s the case, the discussion often turns to the topic of native vs cross-platform development. We firmly believe this is a topic worth discussing with your app development partner, but we’ll share our experience with you so you have a starting point for consideration.

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App Development: Market Considerations

The start of the new year tends to be filled with resolutions, and perhaps one of yours is to build that app you’ve been contemplating for so long. App development has exploded over the past several years, so if you have a great idea, it is tempting to rush headlong into a project. Before diving into the technical details, though, we encourage you to spend time clearly defining the opportunity, and reflecting it against existing solutions. This is necessary whether your target user is an internal team or a consumer external to your company. It’s even true for gaming apps, as differentiation is always valuable.

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A Developer’s Perspective on Creating Apps for the New Apple TV

Apple TV, a digital media player that can receive content from multiple sources and stream it to a TV, was first released almost nine years ago. In October of this year, Apple released the fourth generation of the device with its own “tvOS” operating system. Numerous changes occurred to the platform, and one of the most exciting was Apple’s creation of the Apple TV App Store and the unprecedented invitation to outside developers to create apps for it.    

We couldn’t wait to experiment with coding on this new device, and two of our app developers jumped right in to test out the experience. Apple hopes to see the new Apple TV impact everything from entertainment to gaming to business, so we explored some simple apps in two of those areas.

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InspiringApps Wins a Prestigious Tabby Award

We’re excited to share that the retail merchandising app we created for SmartWool was named the 2015 winner of the Tabby Award /Business in the iPad App: Data Access & Collection category! We are thrilled to join ranks with other companies who have been in the winners circle like Citrix, SAP, Morningstar, RosettaStone, and Adobe.

The Tabby Award /Business is the only global competition that recognizes the top enterprise and business apps in the industry. Apps are evaluated on numerous criteria, including overall business value, user experience, design, innovation, tablet optimization, and performance. As a company that strives to demonstrate best practices in leveraging technology, we are honored that other industry leaders recognize our commitment to excellence.

An international panel of 24 judges reviewed over 150 apps before selecting the winners. With more than 300,000 business apps collectively available on Android and iOS devices, winners are positioned in the top 0.01% of all apps. “The lineup of apps this year was incredibly impressive,” noted judging panel chair Carson Conant, CEO of Mediafly. “The slate of apps this year brought the perfect mix of business utility and the clean interfaces that you see in the best consumer apps.”

The SmartWool app leverages the extensive experience we have in helping organizations of all sizes to collect, access, and successfully employ business-critical data. This expertise was recognized by the judging panel, who stated, “We immediately recognized the value of the SmartWool FSR app for streamlining field data collection, decreasing reporting time, and improving store service. We found the app to be highly intuitive with clear dashboards and reporting.”

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As you may recall, a sales presentation app that we developed in conjunction with Gulfstream Aerospace was also one of two finalists for a different Tabby Award.  In this case, we must tip our hat to Adobe for winning the iPad App: Marketing & Presentation category. Congratulations!

The Tabby Awards: Honoring the Best in App Development

We are so excited and humbled to have our work commended by The Tabby Awards! The Tabby Awards /Business is the only worldwide competition designed to honor the best mobile apps for businesses and professionals. 

Over 150 apps were evaluated this year and just 40 iPad-optimized apps were selected as nominees for the final round. Submissions are judged on a number of factors, including user experience, innovation, design, performance and reliability, and the business value that they add to an organization. Only those that excel in multiple categories move forward. Nominees and winners are selected by an international panel of independent app experts.

An app we developed for Gulfstream Aerospace was nominated in the Marketing and Presentation category. Gulfstream is renown for creating and delivering the world’s finest aviation experience, and they wanted this client touchpoint to reflect their commitment to excellence. Built as a sophisticated mobile education tool, the app showcases the aesthetics of the jet’s interior and exterior, explains Gulfstream’s technological advances, shares critical performance characteristics, and introduces the company’s award-winning customer support. 

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Another app, developed for leading outdoor brand SmartWool, is a contender in the Data Access & Collection category. The app is used by SmartWool’s field sales reps to improve their effectiveness at retail merchandising.  Merchandising plays a critical role in the sell-through of products, but is time-consuming and error prone. Reps are able to use the app to quickly capture and share information about point-of-sale (POS) signage, displays, and stock levels. In addition to cutting reporting time in half, the app helps them to service accounts more quickly.

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While different in their function, both apps are valuable sales enablement tools that are making a difference to those who use them.

Learn more about these projects and others by visiting our Clients page.

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