App Stores

Book Excerpt: App Deployment and Distribution Options

If the goal is for your app to go to a distribution partner like the Apple App Store or Google Play, you may need someone to help you navigate those waters. You will also need developer accounts with those outlets and may need to coordinate the launch with the marketing team. Planning should start at least a month prior to distribution.

For internal enterprise distribution you don’t need to worry about potential issues with the Store or Marketplace, but you may need help with distributing the app to your users in the field. Additionally, distribution and the communication plan surrounding it will need to be coordinated.

What are my options?

The storefront you utilize to get your app into the market will largely depend on decisions made early on in the process about the form and function of your app. For instance, if you decided to focus on Apple products, then the Apple App Store will be the logical choice. Similarly, Google Play, Nook and Amazon represent options for other hardware and software platforms.

There are four notable distribution options for your finished product—through online stores, ad-hoc distribution, enterprise distribution, or via the web.

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