Product Companion App - monkii

Using Mobile Apps to Enhance a Physical Product: The monkii App

Apps are a regular part of life these days, doing everything from connecting us to friends to helping us buy products we like to guiding our adventures in a new town. Most of the time, apps stand alone in their functionality, but apps can also be utilized to enhance user experience with a physical product. We recently built such a companion app for fitness company, monkii.co, and you might find your company’s product could benefit from something similar. When done well, a product/app combination can lead to new market opportunities and increased sales. Read More

Social App Development

Key Features of a Successful Social App

We love developing apps of all kinds, and social apps are no exception. Our most recent foray into social app development started with a visit from two entrepreneurs looking to build an app to create conversations through music. The result, Chime It lets users communicate with friends through music by snipping parts of songs from their music library to send to friends. About the same time, we partnered with another start-up to build an app called Empath. This social app allows users to share feelings anonymously but also build deeper relationships with people they care about.

We learned a lot and reinforced some previous lessons in the course of developing these two social apps. While the basic principles for mobile app development remain the same, there are some unique development considerations when building a social app. In our experience, the most successful social apps share some common features. Read More

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