Creativity: Creative Confidence Cover

Practice Creativity to Inspire Creativity

Creativity, according to dictionary.com, is the “ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.” Creativity generates jobs, drives economic growth, and forges new industries. It’s a highly regarded skill, but often only attributed to entrepreneurs, innovators, and change makers.

A creative-minded team of brothers, David and Tom Kelley, would like to change that perception. David is the founder of the Stanford d.school and the well-known design firm IDEO, where Tom is a partner. They are authors of the book Creative Confidence, written in part “to help individuals and organizations unleash their full potential – and build their own creative confidence.” The Kelleys argue that everyone has a creative side, even those who claim not to, but not everyone has the courage to be creative. They believe that creativity can be nurtured and mastered, but that we are constrained by the fear of failing. Read More

Grow your Business

Using Apps to Help Grow Your Business: The Trispective Group

Some apps stand alone as businesses in and of themselves, while others are used to expand an existing business. Expansion can happen in a variety of ways, such as increasing current customer engagement or providing tools to a sales team. We recently had the privilege of working with The Trispective Group to help grow their business by creating an app that opens up their services to new markets. The new app makes their expertise accessible to those beyond their current core audience. Read More

Hooked book

Getting People Hooked on Your App

Happy 2017! We hope this year holds prosperity and success for you. We’ll do our part to advance your success by including content in our blog that is interesting and informative to people like us: people inspired and energized by technology and all its nuances. We’re kicking off the year with a review of a book that we think you should add to your reading list for 2017.

When someone comes to us with a new app idea and says, “I know nothing about app development,” we always encourage them to get a free copy of our book. It provides a broad overview of the business and technical considerations involved in an app development project. We have recently come across another book, Hooked: How to Build Habit-Forming Products, that we think is an excellent companion to it.

Why do some apps succeed while others do not? Author Nir Eyal would suggest it’s because use of the app has become a habit. Habit creation is both an art and a science, and Eyal unpacks the science of it through explaining a design pattern called “the hook.” A hook is an experience designed to connect the user’s problem to the company’s solution with enough frequency to form a habit. Read More

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