Grow your Business

Using Apps to Help Grow Your Business: The Trispective Group

Some apps stand alone as businesses in and of themselves, while others are used to expand an existing business. Expansion can happen in a variety of ways, such as increasing current customer engagement or providing tools to a sales team. We recently had the privilege of working with The Trispective Group to help grow their business by creating an app that opens up their services to new markets. The new app makes their expertise accessible to those beyond their current core audience. Read More

Cost of Cloud Computing

Cost of Cloud Computing: Virtual Server vs Serverless Model

Cloud computing refers to the practice of using a network of remote servers (rather than a local server or personal computer) to host, manage, and process data. The cloud offers numerous benefits from reliability to operational agility to cost effectiveness. About a year ago we expounded on some of the top reasons to choose cloud computing, speaking at a high level of the reasons why many businesses opt to utilize cloud services.

Since that time, clients have asked us for more details about the cost of cloud computing. A valid question, but challenging to answer since “the cloud” isn’t a single entity or type of service, despite what the name suggests. In the same way physical clouds come in different forms (stratus, cumulus, cirrus, to name a few), cloud computing is often broken into different services: IaaS (Infrastructure-as-a-Service), PaaS (Platform-as-a-Service), and SaaS (Software-as-a-Service). And a few years ago, the Functions-as-a-Service (also known as “Serverless”) model entered the scene. Read More

App Developer Questions

Best Questions to Ask to Find the Right Mobile App Developer

How do you determine which mobile app developer is the best one to hire for your project? It’s a question many businesses are asking themselves these days, and rightly so. StrategyAnalytics predicts that by 2022, 59% of the world’s population will own smartphones. With that comes mobile apps and the opportunity to use them to engage customers, grow your business, or sell your product.

Finding the right mobile app development company takes time, effort, research, and knowing the right questions to ask. If you’re totally new to mobile app development, you may find it helpful to first obtain a basic understanding of the app design and development process, before digging into the qualifications of a specific company. Consider reading our book, Inspiring Apps: A Business Perspective on Building Mobile Apps. It’s free to download and was written to help leaders gain a foundational understanding of the business and technical considerations involved in building an app.

If you already have the lay of the land, you can learn a lot about mobile app development companies by reviewing their web sites, evaluating their client list, and looking at their past work. Once you’ve done that, we recommend you dig a little deeper for additional insights by asking questions like the ones we’ve compiled here. Read More

Product Companion App - monkii

Using Mobile Apps to Enhance a Physical Product: The monkii App

Apps are a regular part of life these days, doing everything from connecting us to friends to helping us buy products we like to guiding our adventures in a new town. Most of the time, apps stand alone in their functionality, but apps can also be utilized to enhance user experience with a physical product. We recently built such a companion app for fitness company, monkii.co, and you might find your company’s product could benefit from something similar. When done well, a product/app combination can lead to new market opportunities and increased sales. Read More

Flexible Work Policies - Working Woman

Flexible Work Policies: Good for Companies and Employees

A successful business requires not only a great product or service, but also a culture where employees can thrive. Here at InspiringApps, we believe one way to help build a vibrant and diverse team is through flexible work policies.

We are not alone in believing in the value of flexible work environments – a large portion of the American workforce desires more control over when, where, and how they work. According to Gallup’s most recent State of the American Workplace report, “More than half of employees (53%) say a role that allows them to have greater work-life balance is “very important” to them when considering whether to take a new job. Similar numbers of employees (51%) say they would change jobs for one that offered them flextime, and 37% would do the same for a job that offered them the ability to work where they want at least part of the time.”

While flexible work policies can make employees healthier, happier, and more productive, it’s important to note that businesses also reap significant additional benefits. In this post, we’ll discuss what constitutes flexible work policies, and explore how to leverage the advantages they offer. We’ll also comment on some potential challenges and how to address them for the benefit of the company and the employees. Read More

Protecting Personal Information

Protecting Personal Information: Tips for Consumers and Companies

One key aspect of privacy in the current age is controlling and protecting personal information that is gathered about you over the internet and across other digital mediums. Earlier this month we began our discussion of personal privacy in the digital age with an overview of the practice of data tracking. Data tracking occurs when organizations like online service providers or commerce sites capture everything from your internet search terms, to purchasing habits, to IP location. We reviewed how organizations are leveraging that data, and how to opt out of data tracking if desired.

In this post, our focus is on protecting personal information that people are prompted to provide to execute transactions, browse certain sites, or share online. We all regularly face the requests, so it’s important to think consciously about where you share such data. Further, as business executives, many of you will sit on the other side of the table, making decisions about what kind of personal information to collect from consumers or clients, and how to be effective at doing so. This also requires intentionality, lest you expose someone to undue risk. Read More

Hooked book

Getting People Hooked on Your App

Happy 2017! We hope this year holds prosperity and success for you. We’ll do our part to advance your success by including content in our blog that is interesting and informative to people like us: people inspired and energized by technology and all its nuances. We’re kicking off the year with a review of a book that we think you should add to your reading list for 2017.

When someone comes to us with a new app idea and says, “I know nothing about app development,” we always encourage them to get a free copy of our book. It provides a broad overview of the business and technical considerations involved in an app development project. We have recently come across another book, Hooked: How to Build Habit-Forming Products, that we think is an excellent companion to it.

Why do some apps succeed while others do not? Author Nir Eyal would suggest it’s because use of the app has become a habit. Habit creation is both an art and a science, and Eyal unpacks the science of it through explaining a design pattern called “the hook.” A hook is an experience designed to connect the user’s problem to the company’s solution with enough frequency to form a habit. Read More

NewCo Boulder Logo

NewCo Boulder 2016 Inspires Us

Boulder had the privilege of hosting its third NewCo festival last Friday, and we were thrilled to be able to participate. With a mission to “identify, celebrate, and connect the engines of positive change in our society,” NewCo provides an opportunity for purpose-driven businesses to share their stories with entrepreneurs, job applicants, and potential customers that want to learn from them. Thanks to the efforts of Engage Colorado, around fifty innovative Boulder companies opened their doors and invited participants to come see for themselves how passion and purpose change “work” from simply a job to an endeavor that can change the world. Read More

Watch App Development

When to Develop a Watch App (or Not)

With the recent release of Apple Watch 2 and new versions of Android Wear smartwatches introduced regularly, the idea of building a watch app is front of mind for many clients. A watch app seems cool and timely (couldn’t resist), fun to use, and super convenient. While a watch app is all those things, it may not be the right choice for your business.

Although some watch apps (like fitness tracking, Apple Pay, music) do still offer some functionality without a phone nearby, watch apps do not stand alone at this point in time. As a result, one doesn’t build a watch app instead of a phone/tablet app, but rather alongside these devices. The best watch apps do not mimic the features of the phone app, but act as a companion app that takes advantage of the unique features of the watch in order to bring additional value to the user’s experience. In almost all cases, the user will continue to use other devices for more in-depth tasks. Read More

Denver Startup Week Effective UI

Denver Startup Week 2016 Highlights

We love the energy and passion typically found in any gathering of entrepreneurs, and last week’s Denver Startup Week did not disappoint. Billed as a “summit of entrepreneurial energy, innovation, and connection,” the event began just five years ago with a desire to create a sense of connection among those in the Denver startup community. With this year’s record-setting registration of over 12,000 people, DSW has done just that, while solidly establishing itself as the largest free entrepreneurial event in North America.

Denver has long had a vibrant startup community, but the size of the city doesn’t lend itself to the easy sense of connection found in a place like Boulder. Rather than lament the size, DSW founders leveraged the presence of the larger corporate environment while pulling best practices from events like Boulder Startup Week. The combination resulted in an event that catalyzes connections among those with an entrepreneurial spirit, hopefully building foundations for long-term economic growth in the city and region. Read More

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