July 18, 2017
Category: InspiringApps News, Client Projects
Apps are a regular part of life these days, doing everything from connecting us to friends to helping us buy products we like to guiding our adventures in a new town. Most of the time, apps stand alone in their functionality, but apps can also be utilized to enhance user experience with a physical product. We recently built such a companion app for fitness company, monkii.co, and you might find your company’s product could benefit from something similar. When done well, a product/app combination can lead to new market opportunities and increased sales. Read More
May 8, 2017
Category: Business & Strategy
A successful business requires not only a great product or service, but also a culture where employees can thrive. Here at InspiringApps, we believe one way to help build a vibrant and diverse team is through flexible work policies.
We are not alone in believing in the value of flexible work environments – a large portion of the American workforce desires more control over when, where, and how they work. According to Gallup’s most recent State of the American Workplace report, “More than half of employees (53%) say a role that allows them to have greater work-life balance is “very important” to them when considering whether to take a new job. Similar numbers of employees (51%) say they would change jobs for one that offered them flextime, and 37% would do the same for a job that offered them the ability to work where they want at least part of the time.”
While flexible work policies can make employees healthier, happier, and more productive, it’s important to note that businesses also reap significant additional benefits. In this post, we’ll discuss what constitutes flexible work policies, and explore how to leverage the advantages they offer. We’ll also comment on some potential challenges and how to address them for the benefit of the company and the employees. Read More
March 20, 2017
One key aspect of privacy in the current age is controlling and protecting personal information that is gathered about you over the internet and across other digital mediums. Earlier this month we began our discussion of personal privacy in the digital age with an overview of the practice of data tracking. Data tracking occurs when organizations like online service providers or commerce sites capture everything from your internet search terms, to purchasing habits, to IP location. We reviewed how organizations are leveraging that data, and how to opt out of data tracking if desired.
In this post, our focus is on protecting personal information that people are prompted to provide to execute transactions, browse certain sites, or share online. We all regularly face the requests, so it’s important to think consciously about where you share such data. Further, as business executives, many of you will sit on the other side of the table, making decisions about what kind of personal information to collect from consumers or clients, and how to be effective at doing so. This also requires intentionality, lest you expose someone to undue risk. Read More
January 9, 2017
Category: App Development
Happy 2017! We hope this year holds prosperity and success for you. We’ll do our part to advance your success by including content in our blog that is interesting and informative to people like us: people inspired and energized by technology and all its nuances. We’re kicking off the year with a review of a book that we think you should add to your reading list for 2017.
When someone comes to us with a new app idea and says, “I know nothing about app development,” we always encourage them to get a free copy of our book. It provides a broad overview of the business and technical considerations involved in an app development project. We have recently come across another book, Hooked: How to Build Habit-Forming Products, that we think is an excellent companion to it.
Why do some apps succeed while others do not? Author Nir Eyal would suggest it’s because use of the app has become a habit. Habit creation is both an art and a science, and Eyal unpacks the science of it through explaining a design pattern called “the hook.” A hook is an experience designed to connect the user’s problem to the company’s solution with enough frequency to form a habit. Read More
November 21, 2016
Boulder had the privilege of hosting its third NewCo festival last Friday, and we were thrilled to be able to participate. With a mission to “identify, celebrate, and connect the engines of positive change in our society,” NewCo provides an opportunity for purpose-driven businesses to share their stories with entrepreneurs, job applicants, and potential customers that want to learn from them. Thanks to the efforts of Engage Colorado, around fifty innovative Boulder companies opened their doors and invited participants to come see for themselves how passion and purpose change “work” from simply a job to an endeavor that can change the world. Read More
November 7, 2016
Category: Business & Strategy
With the recent release of Apple Watch 2 and new versions of Android Wear smartwatches introduced regularly, the idea of building a watch app is front of mind for many clients. A watch app seems cool and timely (couldn’t resist), fun to use, and super convenient. While a watch app is all those things, it may not be the right choice for your business.
Although some watch apps (like fitness tracking, Apple Pay, music) do still offer some functionality without a phone nearby, watch apps do not stand alone at this point in time. As a result, one doesn’t build a watch app instead of a phone/tablet app, but rather alongside these devices. The best watch apps do not mimic the features of the phone app, but act as a companion app that takes advantage of the unique features of the watch in order to bring additional value to the user’s experience. In almost all cases, the user will continue to use other devices for more in-depth tasks. Read More
September 19, 2016
We love the energy and passion typically found in any gathering of entrepreneurs, and last week’s Denver Startup Week did not disappoint. Billed as a “summit of entrepreneurial energy, innovation, and connection,” the event began just five years ago with a desire to create a sense of connection among those in the Denver startup community. With this year’s record-setting registration of over 12,000 people, DSW has done just that, while solidly establishing itself as the largest free entrepreneurial event in North America.
Denver has long had a vibrant startup community, but the size of the city doesn’t lend itself to the easy sense of connection found in a place like Boulder. Rather than lament the size, DSW founders leveraged the presence of the larger corporate environment while pulling best practices from events like Boulder Startup Week. The combination resulted in an event that catalyzes connections among those with an entrepreneurial spirit, hopefully building foundations for long-term economic growth in the city and region. Read More
September 6, 2016
Talking about clouds used to mean that you were talking about the weather. These days, though, referencing “the cloud” likely means you are talking about accessing on-demand computing resources through the internet. Rather than using a personal computer or local server to store and manage data, using the cloud means that a business (or individual) is leveraging a network of remote servers to host and process their data. The reasons to choose cloud computing are numerous and we’ll review several of the ways that our business, and that of our clients, has benefited from using the cloud. Read More
July 18, 2016
Category: App Development
A common question we receive is whether we recommend building both iOS and Android versions of an app at the same time or just one at a time. And if they are built at different times, should iOS or Android app development come first? We touch on this question in Chapter 3 of our book Inspiring Apps: A Business Perspective on Building Mobile Apps, but will provide more insight on this debated topic here.
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