Denver Startup Week Effective UI

Denver Startup Week 2016 Highlights

We love the energy and passion typically found in any gathering of entrepreneurs, and last week’s Denver Startup Week did not disappoint. Billed as a “summit of entrepreneurial energy, innovation, and connection,” the event began just five years ago with a desire to create a sense of connection among those in the Denver startup community. With this year’s record-setting registration of over 12,000 people, DSW has done just that, while solidly establishing itself as the largest free entrepreneurial event in North America.

Denver has long had a vibrant startup community, but the size of the city doesn’t lend itself to the easy sense of connection found in a place like Boulder. Rather than lament the size, DSW founders leveraged the presence of the larger corporate environment while pulling best practices from events like Boulder Startup Week. The combination resulted in an event that catalyzes connections among those with an entrepreneurial spirit, hopefully building foundations for long-term economic growth in the city and region. Read More

The Cloud

Top Reasons to Choose Cloud Computing

Talking about clouds used to mean that you were talking about the weather. These days, though, referencing “the cloud” likely means you are talking about accessing on-demand computing resources through the internet. Rather than using a personal computer or local server to store and manage data, using the cloud means that a business (or individual) is leveraging a network of remote servers to host and process their data. The reasons to choose cloud computing are numerous and we’ll review several of the ways that our business, and that of our clients, has benefited from using the cloud. Read More

iOS or Android: Which First?

iOS or Android: Which platform first?

A common question we receive is whether we recommend building both iOS and Android versions of an app at the same time or just one at a time. And if they are built at different times, should iOS or Android app development come first? We touch on this question in Chapter 3 of our book Inspiring Apps: A Business Perspective on Building Mobile Apps, but will provide more insight on this debated topic here.

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Marketing Your App

At this point in time, over 2 million apps are available in Apple’s App Store (with similar numbers in the Google Play store), but very few have garnered significant revenue. With the proliferation of apps, even the best products need concentrated marketing attention to rise above the noise. Your marketing team has ideally been involved since the beginning, doing market research to identify needs and define objectives. Having a clearly defined value proposition is critical, but what are the key aspects to app marketing? How do you go about getting the word out to your target market?

As you would expect, there is not a singular answer. The digital marketing age is filled with a myriad of promotional options, and in some ways, there are too many choices. We’ll outline a few key platforms often used in marketing apps, but it’s not likely you’ll want to leverage them all. Knowing your customer base is essential to determining which options will be most effective — and which aren’t worth the time. Read More

App Development: Market Considerations

The start of the new year tends to be filled with resolutions, and perhaps one of yours is to build that app you’ve been contemplating for so long. App development has exploded over the past several years, so if you have a great idea, it is tempting to rush headlong into a project. Before diving into the technical details, though, we encourage you to spend time clearly defining the opportunity, and reflecting it against existing solutions. This is necessary whether your target user is an internal team or a consumer external to your company. It’s even true for gaming apps, as differentiation is always valuable.

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NewCo Boulder 2015: 8 Lessons Learned

NewCo took Boulder by storm last week and the team at InspiringApps enjoyed participating in the varied presentations around town. We were encouraged at QuickLeft to be intentional about diversity, and glad to see others such as Pivotal Labs committed to lean methodologies. We also enjoyed a tour at eTown, got recruiting tips from Turning the Corner, and one of us even tried brussels sprouts for the first time at the Made in Nature session!

Not only did we learn about our neighbors and the cool and innovative things they’re working on, but we also hosted a session in our office. Our CEO, Brad Weber, presented “8 Lessons Learned in 8 Years of Making Mobile Apps.” As Brad shared a few pivotal stories from our history, he drew out key concepts and provided some salient wisdom for any entrepreneur or business leader:

Don’t partner when you can hire. Although starting alone can feel daunting, hiring may be a better way to begin. A partnership is a serious and long-term relationship and, as the team at TechStars also noted, it’s important to know as much about a potential co-founder as one does about a potential life partner.

Hire with an eye toward the future – but not the distant future. Resources are limited in the early days, so it’s important to be thoughtful about what skills can take the company to the next horizon.

Building a team of employees is hard work, but worth it. Using contractors seems to offer the promise of less risk, but it has its own set of challenges.  Investing in an all-employee team can lead to better cohesion, mutual commitment, and lots of fun!

There is value in working under one (leaky) roof. Flexible out-of-office hours are a key part of our culture, but we gain a lot by also having one space in which to collaborate together.

Without project management, there is chaos. It’s tempting to forego the overhead of project management, but a client-based business benefits greatly from such leadership.

Lean is a better approach to development. A desire to get things just right causes many companies to invest too much and wait too long to release a product. Using small, iterative steps enables a company to be more nimble – and gain better market feedback along the way

Align costs and revenues to bid projects. Instead of fixed bids, we often found it better to use high-level estimates for the whole project, then time and materials for a given sprint.

It’s a delicate balance between product work and custom development work. Client work pays the bills, but it can’t drive all the priorities in resource allocation. Maintaining steady progress toward other goals (in our case, product development) is required to keep the momentum going.

If you’d like to learn more details about what Brad shared, contact us and we’d be happy to share. 

InspiringApps Wins a Prestigious Tabby Award

We’re excited to share that the retail merchandising app we created for SmartWool was named the 2015 winner of the Tabby Award /Business in the iPad App: Data Access & Collection category! We are thrilled to join ranks with other companies who have been in the winners circle like Citrix, SAP, Morningstar, RosettaStone, and Adobe.

The Tabby Award /Business is the only global competition that recognizes the top enterprise and business apps in the industry. Apps are evaluated on numerous criteria, including overall business value, user experience, design, innovation, tablet optimization, and performance. As a company that strives to demonstrate best practices in leveraging technology, we are honored that other industry leaders recognize our commitment to excellence.

An international panel of 24 judges reviewed over 150 apps before selecting the winners. With more than 300,000 business apps collectively available on Android and iOS devices, winners are positioned in the top 0.01% of all apps. “The lineup of apps this year was incredibly impressive,” noted judging panel chair Carson Conant, CEO of Mediafly. “The slate of apps this year brought the perfect mix of business utility and the clean interfaces that you see in the best consumer apps.”

The SmartWool app leverages the extensive experience we have in helping organizations of all sizes to collect, access, and successfully employ business-critical data. This expertise was recognized by the judging panel, who stated, “We immediately recognized the value of the SmartWool FSR app for streamlining field data collection, decreasing reporting time, and improving store service. We found the app to be highly intuitive with clear dashboards and reporting.”

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As you may recall, a sales presentation app that we developed in conjunction with Gulfstream Aerospace was also one of two finalists for a different Tabby Award.  In this case, we must tip our hat to Adobe for winning the iPad App: Marketing & Presentation category. Congratulations!

The Tabby Awards: Honoring the Best in App Development

We are so excited and humbled to have our work commended by The Tabby Awards! The Tabby Awards /Business is the only worldwide competition designed to honor the best mobile apps for businesses and professionals. 

Over 150 apps were evaluated this year and just 40 iPad-optimized apps were selected as nominees for the final round. Submissions are judged on a number of factors, including user experience, innovation, design, performance and reliability, and the business value that they add to an organization. Only those that excel in multiple categories move forward. Nominees and winners are selected by an international panel of independent app experts.

An app we developed for Gulfstream Aerospace was nominated in the Marketing and Presentation category. Gulfstream is renown for creating and delivering the world’s finest aviation experience, and they wanted this client touchpoint to reflect their commitment to excellence. Built as a sophisticated mobile education tool, the app showcases the aesthetics of the jet’s interior and exterior, explains Gulfstream’s technological advances, shares critical performance characteristics, and introduces the company’s award-winning customer support. 

gulfstream_app

Another app, developed for leading outdoor brand SmartWool, is a contender in the Data Access & Collection category. The app is used by SmartWool’s field sales reps to improve their effectiveness at retail merchandising.  Merchandising plays a critical role in the sell-through of products, but is time-consuming and error prone. Reps are able to use the app to quickly capture and share information about point-of-sale (POS) signage, displays, and stock levels. In addition to cutting reporting time in half, the app helps them to service accounts more quickly.

smartwool_app

While different in their function, both apps are valuable sales enablement tools that are making a difference to those who use them.

Learn more about these projects and others by visiting our Clients page.

Chat with the Google Small Business Community

Brad led a lively online discussion with the Google Small Business community, fielding questions ranging in topic from the “app graveyard” to a frequently asked question about the cost to build an app.

It was a first for InspiringApps to participate in this type of forum and we had a lot of fun with it. The Google moderator, Berrak, started the discussion off with a question to distinguish between a mobile app and a mobile website and we kept rolling from there. Participation from the community included questions about the Upbeat Workouts app to “going big” with your app right out of the gate.

Thank you to all who participated and to our Google moderator, Berrak Sarikaya. You can read the full hour’s worth of discussion here: https://plus.google.com/u/0/events/cenmae20j1522psnqvifhs2idd0

Mobile Apps 101 with Google

Need to learn some basics about app development and whether it makes sense for your company? Our CEO will be speaking with the Google Small Business Community on Wednesday, June 17 at 2:00 MDT.  Google has numerous community forums, and this one was created to help small businesses get the help they need to succeed on the web by connecting with experts and each other. They provide ongoing training, compelling discussions, and insider tips.

The group describes the upcoming event this way: “The average smartphone user has 33 apps installed on their device. Should your business be their next download? During our June #Mobile #OfficeHours, we’ll be discussing the differences between mobile websites and mobile apps, and the potential value a mobile app could bring to your small business. Join us as we speak with Brad Weber from InspiringApps, a mobile app developer for small businesses.”

We’re looking forward to the discussion around the topics that arise during this hour and encourage you to join in. Check out the event here.

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