Why the iPhone/iPad are Important to CRM

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Paul McCrosson is a former Apple employee and current IA BizDev guy.

“What’s your business? Doesn’t matter, really. If you’re in business, you have customers—people you have relationships with. And how well you manage those relationships—solicit, acquire, develop, serve & delight—largely determines the success of your business. Enter CRM. A good Customer Relationship Management (CRM) system can handle all customer interfaces: sales force automation (pipeline Read More

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