February 2, 2016
Category: App Development
Last month we talked about how important it is to conduct market research prior to embarking on an app development project. It’s critical for success to begin with a clear definition of your value proposition and target customer, as the technical requirements for your app should be informed by market needs/desires.
Once those are understood, one of first technical choices you’ll make pertains to which mobile operating system to use. Will your app be available for Android users, iOS users, or both? Your research may make it clear that your target audience has a strong preference for one device type or the other. If not, you can consider other factors like OS market share or OS upgrade adoption rates.
This is an important decision because the answer influences the development tools used to create your app. iOS and Android apps are written using different programming languages, so an app by default will only run on one platform or the other. In many instances, it makes sense to develop for both platforms. When that’s the case, the discussion often turns to the topic of native vs cross-platform development. We firmly believe this is a topic worth discussing with your app development partner, but we’ll share our experience with you so you have a starting point for consideration.
September 24, 2014
Category: InspiringApps News, Client Projects
Apex Ski Boots, a Boulder-based company, is revolutionizing the ski boot industry. Their products, targeted toward intermediate and advanced skiers, have grown popular in the few years they’ve been available. Apex customers love their boots – which have a soft inner boot that fits into a rigid outer chassis similar to snowboard boots – and they love telling other skiers about them.
With such a loyal and supportive customer base, Apex came to us looking to break into the mobile market. We worked with them to create Apex Inside Edge, a cross-platform mobile marketing app. Inside Edge helps Apex develop word of mouth and reach potential customers in existing and new sales channels. By delivering interesting, engaging content, Inside Edge gives Apex’s loyal customers a way to become brand ambassadors who refer fellow ski enthusiasts to Apex products.
To motivate brand ambassadors, users earn points with each referral, which they’re able to exchange for branded merchandise. Ambassadors and potential customers can explore Apex’s product offerings with the Product Showroom feature complete with photos, videos and product details. If a user wants more information about Apex products, they enter their contact information, and the app will send them a text message with more instructions. Requiring a limited amount of contact information makes the referral process easy so users can quickly get back on the slopes.
We were excited to work with such an innovative local company to give users an opportunity to share their passion for Apex boots. We’ve expanded our cross-platform portfolio with Inside Edge, ensuring Apex’s ambassadors can spread the word, regardless of whether they’re on iOS or Android. Implementing the rewards program and the technology behind the referral texts were exciting challenges for us to meet, and we’re looking forward to seeing how Apex fans share their love for the products with other skiers.
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