Protecting Personal Information

Protecting Personal Information: Tips for Consumers and Companies

One key aspect of privacy in the current age is controlling and protecting personal information that is gathered about you over the internet and across other digital mediums. Earlier this month we began our discussion of personal privacy in the digital age with an overview of the practice of data tracking. Data tracking occurs when organizations like online service providers or commerce sites capture everything from your internet search terms, to purchasing habits, to IP location. We reviewed how organizations are leveraging that data, and how to opt out of data tracking if desired.

In this post, our focus is on protecting personal information that people are prompted to provide to execute transactions, browse certain sites, or share online. We all regularly face the requests, so it’s important to think consciously about where you share such data. Further, as business executives, many of you will sit on the other side of the table, making decisions about what kind of personal information to collect from consumers or clients, and how to be effective at doing so. This also requires intentionality, lest you expose someone to undue risk. Read More

Privacy in the Digital Age

Personal Privacy in the Digital Age

Personal privacy has become a complex topic in the digital age, with reverberations in every sphere of life from government and politics to healthcare and commerce. People spend an incredible amount of time online, and in doing so, generate the ability for others to learn a significant amount about them by tracking their digital activity and communications.

Such tracking occurs in spades, by everyone from our online service providers to shopping sites, news providers, and social media outlets. These organizations gather volumes of personal information behind the scenes, capturing our internet search terms, purchasing habits, and even IP location.

Beyond this data tracking that we don’t often consciously note, we are regularly prompted to provide personal information to execute transactions, browse certain sites, or share online. We ourselves even choose to add to this volume of digital information by proactively sharing our pictures, videos, and personal stories on a range of social media sites. Read More

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