Team Member Profile: Aaron Lea, Senior UX/UI Designer

Aaron joined the InspiringApps team earlier this year after moving to Colorado from Texas in 2010. Art runs in his blood: “We have a lot of artists in my family – one of my family members was even an animator on Pinocchio.

Aaron grew up wanting to be a comic book artist. While he was working on improving his skills, he started using Photoshop and Illustrator. “A lot of people were making comics with them, so I learned how to use the software,” he said. His appreciation for UI and UX grew out of his experiences with bad design. “A lot of comic book artists were making great art, but the design didn’t flow with the story.” With most media transitioning from print to web, Aaron chose to embrace the change instead fighting it, and he learned the ins and outs of web design.

A huge movie buff, Aaron’s favorite project was the first film he worked on, Bubba Ho-Tep: “It was such a weird film, and I got to work with one of my favorite horror icons.” His experience doing viral marketing for the project led to an interest in the psychology of how people responded to various marketing and design strategies. This fed into his UI knowledge and helped him grow his web design skillset.

Here at InspiringApps, Aaron helps bring our apps to life. “I take the clients’ words and descriptions of how they’d like the app to look, and I visualize it on screen,” he said. Aaron pays special attention to a client’s brand and their intended audience, developing the workflow of how an app will be used and adding aesthetics. He has a unique method of creating wireframes. “My wireframes are ‘mid-fidelity,’” he explained. “That’s probably not a real word, but I try to give a better picture of what the art will look like than most low-fidelity wireframes.” After the developers have finished, Aaron then returns to the designs and fine-tunes the artwork.

Aaron’s favorite part of living in the Boulder area is the great beer, and his favorite kinds reveal the artist in him. “I love drinking beer out of a well-designed bottle,” he said. Aaron loves Left Hand Brewing Company’s Wake Up Dead, whose label was designed by local agency, Moxie Sozo.

In his spare time, Aaron likes to get creative. “I’m a very DIY person, so I’m always working on a new project,” he said. Right now, he’s building a screen press so he can print some of the art projects he’s done. Aaron is also a self-professed Instructables junkie and father to three “wonderful little boys.”

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