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Apple 2017 WWDC Keynote Highlights

This week Apple is hosting its annual Worldwide Developer Conference (WWDC) in San Jose, California. It is Apple’s opportunity to preview new technologies for Macs, Apple TVs, Apple Watches, iPhones, and iPads that will make it into consumer hands this fall. The week kicked off yesterday with the always anticipated WWDC keynote address. From iOS 11 to a new iMac Pro to numerous software upgrades for MacOS and WatchOS, there were no shortage of announcements. Here are a few highlights: Read More

iOS or Android: Which First?

iOS or Android: Which platform first?

A common question we receive is whether we recommend building both iOS and Android versions of an app at the same time or just one at a time. And if they are built at different times, should iOS or Android app development come first? We touch on this question in Chapter 3 of our book Inspiring Apps: A Business Perspective on Building Mobile Apps, but will provide more insight on this debated topic here.

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InspiringApps Wins a Prestigious Tabby Award

We’re excited to share that the retail merchandising app we created for SmartWool was named the 2015 winner of the Tabby Award /Business in the iPad App: Data Access & Collection category! We are thrilled to join ranks with other companies who have been in the winners circle like Citrix, SAP, Morningstar, RosettaStone, and Adobe.

The Tabby Award /Business is the only global competition that recognizes the top enterprise and business apps in the industry. Apps are evaluated on numerous criteria, including overall business value, user experience, design, innovation, tablet optimization, and performance. As a company that strives to demonstrate best practices in leveraging technology, we are honored that other industry leaders recognize our commitment to excellence.

An international panel of 24 judges reviewed over 150 apps before selecting the winners. With more than 300,000 business apps collectively available on Android and iOS devices, winners are positioned in the top 0.01% of all apps. “The lineup of apps this year was incredibly impressive,” noted judging panel chair Carson Conant, CEO of Mediafly. “The slate of apps this year brought the perfect mix of business utility and the clean interfaces that you see in the best consumer apps.”

The SmartWool app leverages the extensive experience we have in helping organizations of all sizes to collect, access, and successfully employ business-critical data. This expertise was recognized by the judging panel, who stated, “We immediately recognized the value of the SmartWool FSR app for streamlining field data collection, decreasing reporting time, and improving store service. We found the app to be highly intuitive with clear dashboards and reporting.”

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As you may recall, a sales presentation app that we developed in conjunction with Gulfstream Aerospace was also one of two finalists for a different Tabby Award.  In this case, we must tip our hat to Adobe for winning the iPad App: Marketing & Presentation category. Congratulations!

The Tabby Awards: Honoring the Best in App Development

We are so excited and humbled to have our work commended by The Tabby Awards! The Tabby Awards /Business is the only worldwide competition designed to honor the best mobile apps for businesses and professionals. 

Over 150 apps were evaluated this year and just 40 iPad-optimized apps were selected as nominees for the final round. Submissions are judged on a number of factors, including user experience, innovation, design, performance and reliability, and the business value that they add to an organization. Only those that excel in multiple categories move forward. Nominees and winners are selected by an international panel of independent app experts.

An app we developed for Gulfstream Aerospace was nominated in the Marketing and Presentation category. Gulfstream is renown for creating and delivering the world’s finest aviation experience, and they wanted this client touchpoint to reflect their commitment to excellence. Built as a sophisticated mobile education tool, the app showcases the aesthetics of the jet’s interior and exterior, explains Gulfstream’s technological advances, shares critical performance characteristics, and introduces the company’s award-winning customer support. 

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Another app, developed for leading outdoor brand SmartWool, is a contender in the Data Access & Collection category. The app is used by SmartWool’s field sales reps to improve their effectiveness at retail merchandising.  Merchandising plays a critical role in the sell-through of products, but is time-consuming and error prone. Reps are able to use the app to quickly capture and share information about point-of-sale (POS) signage, displays, and stock levels. In addition to cutting reporting time in half, the app helps them to service accounts more quickly.

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While different in their function, both apps are valuable sales enablement tools that are making a difference to those who use them.

Learn more about these projects and others by visiting our Clients page.

Happy Holidays!

From our team to you, we’d like to wish you an inspiring holiday season. We’re grateful for all of you and look forward to working with you in the New Year!

Download this card as a background for your devices

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Zoll and The PCR for iPad App

When we first started showing PCR (patient care report) for iPad to EMS and Fire crew at trade shows last fall we knew we were on to something. We had already seen how people reacted with fascinated enthusiasm when an iPad was placed in their hands. When it was presented in a real world business application where people who had to move swiftly were used to dealing with clunky computers, slow programs or, egad, paper forms, the reaction was astounding.
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Work Crews for iPad Debuts

Work Crews for iPad debuted this week at ProGreen EXPO in Denver. Taking our baby and putting it in the hands of the mobile work crews we built it for was exciting. And, ok, a little scary. Fortunately, we withstood the scrutiny. Feedback was great. Now we’re going off and taking everything we learned into consideration to make the app even better before it launches this spring. In the meantime, our beta client, DLC Landscape has already been putting Work Crews to the test.
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2010 WWDC: The Driver’s Seat

The Macintosh put Apple in the driver’s seat for the personal computer revolution in the early 80s. But they were displaced by Microsoft and others, relegated to a ~3% market share at its low point. Since Steve’s return to Apple, the introduction of OS X, the overhaul of their traditional laptop and desktop lines, and the advent of retail stores, Apple has clawed its way up the market share chart.

But something happened with the introduction of iTunes and the iPod. It was the start
of an explosion for Apple. And it propelled Apple to a market position it hadn’t seen in a very long time— if ever. It dominated the music industry with a 70% share of retail sales. Read More

Matt Drance Prepares for WWDC 2010: Perspective From The Apple Outsider

Matt Drance is a former Technologies Evangelist at Apple. Since his departure, Matt has started Bookhouse Software, an independent iPhone consulting company, and has partnered with Daniel Steinberg to teach at The Pragmatic Studio. He is also the voice of the Apple Outsider blog. Matt shares a few insights as he gets ready for his first WWDC as an attendee. Read More

Why the iPhone/iPad are Important to CRM

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Paul McCrosson is a former Apple employee and current IA BizDev guy.

“What’s your business? Doesn’t matter, really. If you’re in business, you have customers—people you have relationships with. And how well you manage those relationships—solicit, acquire, develop, serve & delight—largely determines the success of your business. Enter CRM. A good Customer Relationship Management (CRM) system can handle all customer interfaces: sales force automation (pipeline Read More

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