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Apple 2017 WWDC Keynote Highlights

This week Apple is hosting its annual Worldwide Developer Conference (WWDC) in San Jose, California. It is Apple’s opportunity to preview new technologies for Macs, Apple TVs, Apple Watches, iPhones, and iPads that will make it into consumer hands this fall. The week kicked off yesterday with the always anticipated WWDC keynote address. From iOS 11 to a new iMac Pro to numerous software upgrades for MacOS and WatchOS, there were no shortage of announcements. Here are a few highlights: Read More

iOS or Android: Which First?

iOS or Android: Which platform first?

A common question we receive is whether we recommend building both iOS and Android versions of an app at the same time or just one at a time. And if they are built at different times, should iOS or Android app development come first? We touch on this question in Chapter 3 of our book Inspiring Apps: A Business Perspective on Building Mobile Apps, but will provide more insight on this debated topic here.

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Wearables: Not Just for Fitness

We love our fitness wearables! Between us, InspiringApps employees possess Apple Watches (with fitness apps), the Garmin Forerunner 220, and a handful of FitBits. The swimmers on our team are looking into Moov Swim to track laps, and some sleep-challenged employees think the Jawbone UP3 that tracks both fitness and ZZZs is worthy of consideration.

We’re not alone in our passion for wearables. A recent report from Gartner predicts that sales of wearable electronic devices will increase 18.4% in 2016 from the previous year. While fitness products lead the market in sales, wearable technology in other industries is causing a buzz too. Several caught our attention in the business, health, and pet industries.

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2010 WWDC: The Driver’s Seat

The Macintosh put Apple in the driver’s seat for the personal computer revolution in the early 80s. But they were displaced by Microsoft and others, relegated to a ~3% market share at its low point. Since Steve’s return to Apple, the introduction of OS X, the overhaul of their traditional laptop and desktop lines, and the advent of retail stores, Apple has clawed its way up the market share chart.

But something happened with the introduction of iTunes and the iPod. It was the start
of an explosion for Apple. And it propelled Apple to a market position it hadn’t seen in a very long time— if ever. It dominated the music industry with a 70% share of retail sales. Read More

Matt Drance Prepares for WWDC 2010: Perspective From The Apple Outsider

Matt Drance is a former Technologies Evangelist at Apple. Since his departure, Matt has started Bookhouse Software, an independent iPhone consulting company, and has partnered with Daniel Steinberg to teach at The Pragmatic Studio. He is also the voice of the Apple Outsider blog. Matt shares a few insights as he gets ready for his first WWDC as an attendee. Read More

Why the iPhone/iPad are Important to CRM

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Paul McCrosson is a former Apple employee and current IA BizDev guy.

“What’s your business? Doesn’t matter, really. If you’re in business, you have customers—people you have relationships with. And how well you manage those relationships—solicit, acquire, develop, serve & delight—largely determines the success of your business. Enter CRM. A good Customer Relationship Management (CRM) system can handle all customer interfaces: sales force automation (pipeline Read More

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