Monetization: Make Money with Apps

Show Me the Money: How Mobile Apps Make Money

It’s estimated that somewhere around 90% of apps in the app stores are able to be downloaded for free, causing many clients to wonder how app creators are able to actually make money. There are a number of different ways to earn revenue, or “monetize” your app, but no one of them is a silver bullet. The right paid user experience is heavily dependent on your target market, so it’s important to make sure you understand your audience before selecting a monetization model.

We don’t have the space in this post to talk about how to familiarize yourself with your market and competition, but we do provide those insights in our free e-book Inspiring Apps: A Business Perspective on Building Mobile Apps. In this post, we’ll review the most common monetization strategies available so you can figure out the best way to make money off your app.

As you read the options, we encourage you to think about what’s unique about your app and what people would pay for the ability to use it. Likewise, it’s important to contemplate your financial situation and timetable as you select a monetization model – can you initially forego revenue to gather users and perhaps gain more revenue overall? Some models earn more money initially while profits come later in others. Read More

App Developer Questions

Best Questions to Ask to Find the Right Mobile App Developer

How do you determine which mobile app developer is the best one to hire for your project? It’s a question many businesses are asking themselves these days, and rightly so. StrategyAnalytics predicts that by 2022, 59% of the world’s population will own smartphones. With that comes mobile apps and the opportunity to use them to engage customers, grow your business, or sell your product.

Finding the right mobile app development company takes time, effort, research, and knowing the right questions to ask. If you’re totally new to mobile app development, you may find it helpful to first obtain a basic understanding of the app design and development process, before digging into the qualifications of a specific company. Consider reading our book, Inspiring Apps: A Business Perspective on Building Mobile Apps. It’s free to download and was written to help leaders gain a foundational understanding of the business and technical considerations involved in building an app.

If you already have the lay of the land, you can learn a lot about mobile app development companies by reviewing their web sites, evaluating their client list, and looking at their past work. Once you’ve done that, we recommend you dig a little deeper for additional insights by asking questions like the ones we’ve compiled here. Read More

Travel Apps

Great Travel Apps for Summer 2017

Summer officially starts this week! For some, summer means loading up the station wagon and hitting the road, while others take to the sky to visit faraway destinations. Wherever you are headed this summer, even if you’re staying local, you can learn more about your destination and get the most out of your time away with the help of some cool mobile apps. We’ve tested some travel apps to help you plan, stay safe, and enjoy your vacation. Read More

Top App Design Tools

Top App Design Tools

Thoughtful design offers a definitive competitive advantage in numerous industries, and app development is no exception. Design impacts everything from the app’s appearance, to its ease of use, to the emotions people feel while using it. As noted in our book review of Hooked: How to Build Habit Forming Products, the way people feel when interacting with a product strongly influence whether or not it succeeds.

InspiringApps employs a four-stage process (discovery, design, development, and deployment) to take a mobile application from start to finish. While each phase is critical to the launch of a successful product, decisions made during the design phase lay the foundation for the app. Our designers understand the impact of design and consider many factors in order to create an outstanding product.

It’s useful as a client to have a high level understanding of the process and tools, for it enables you to know what kind of information is valuable at each stage. The list below summarizes the app design tools we use frequently. Each tool has a place in the process, enabling us to ideate, communicate needs with our team, and share the developing vision with our clients. Read More

Impact of OS Updates

How Do OS Updates Impact Apps?

Operating System (OS) updates are a regular part of the computing world, but they often have implications on the software that rides on top of them. Apple unveiled iOS 10, its latest operating system for iPhones and iPads in mid-June this year, with the public release occurring on September 13th. Similarly, Google released their beta build of Android 7 called Nougat in mid-March, with a release to the public on August 22nd. These new mobile OS releases are much-anticipated around here, bringing fresh features that our developers look forward to using.

In addition to the excitement that comes with new tech, the new releases also bring some questions. Many of our clients rightly ask whether or not an update will impact the functionality of an app they built on a previous OS. The answer is generally “It might!” It’s always a wise idea to take a look at existing code to ensure it will function as well on a new OS as it did when it was first written. Our Android and iOS developers share a few of the challenges created by a new OS version. Read More

Swift Playgrounds Homepage

Swift Playgrounds Makes Learning to Code Fun

Apple introduced Swift Playgrounds, an app designed to teach the Swift programming language, at WWDC 2016. We’ve had a chance to experiment with it since then, and can say without reservation that their first foray into teaching kids how to code deserves top marks. They have enabled learning to code to be fun and addictive, even for those who aren’t the “coding type.”

The app feels like a puzzle-solving game, reeling you into the challenge while introducing coding concepts and building skills step-by-step. After completing a challenge and receiving encouraging praise from the app, we found we were motivated and eager to move on to the next one. One tester expected to finish two or three challenges to get a feel for the app, but ended up finishing over fifteen lessons because she was so engaged with it. The pace, lesson structure, and challenges all prove to be well-designed from an instructional standpoint. This app will likely teach many future programmers how to code. Read More

iOS or Android: Which First?

iOS or Android: Which platform first?

A common question we receive is whether we recommend building both iOS and Android versions of an app at the same time or just one at a time. And if they are built at different times, should iOS or Android app development come first? We touch on this question in Chapter 3 of our book Inspiring Apps: A Business Perspective on Building Mobile Apps, but will provide more insight on this debated topic here.

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Exciting News from Google I/O 2016

Last week brought Google I/O 2016, an annual software developer-focused conference held by Google in San Francisco. Google and Android developers look forward to this with the same enthusiasm that Apple developers anticipate the WWDC conference, and this year we were not disappointed.

Google CEO Sundar Pichai kicked things off with a keynote address that focused mainly on several consumer products, but towards the end he tossed out a few hints about new and upgraded developer tools. In the following days’ breakout sessions those were revealed one-by-one, frequently blowing away the developer attendees. Many of the most exciting developments were new features in the recently released Android Studio 2.2. Here are a few highlights. Read More

Marketing Your App

At this point in time, over 2 million apps are available in Apple’s App Store (with similar numbers in the Google Play store), but very few have garnered significant revenue. With the proliferation of apps, even the best products need concentrated marketing attention to rise above the noise. Your marketing team has ideally been involved since the beginning, doing market research to identify needs and define objectives. Having a clearly defined value proposition is critical, but what are the key aspects to app marketing? How do you go about getting the word out to your target market?

As you would expect, there is not a singular answer. The digital marketing age is filled with a myriad of promotional options, and in some ways, there are too many choices. We’ll outline a few key platforms often used in marketing apps, but it’s not likely you’ll want to leverage them all. Knowing your customer base is essential to determining which options will be most effective — and which aren’t worth the time. Read More

Staying Current with Changing Technology

Staying Current with Changing Technology

As a leader in mobile app development, we consider it our responsibility to keep current with changing technology. It’s easy to be overwhelmed, though, given the vast number of new products, languages, versions, and technologies that continue to be created in this industry. In our experience, staying on top of your game requires two things: time commitment and an awareness of how you learn best. The team at InspiringApps spans a wide variety of personalities and each of us has a preference for how to keep our tech knowledge fresh. Here’s a summary of our techniques for staying sharp in a sea of constant change. Read More

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