Protecting Personal Information

Protecting Personal Information: Tips for Consumers and Companies

One key aspect of privacy in the current age is controlling and protecting personal information that is gathered about you over the internet and across other digital mediums. Earlier this month we began our discussion of personal privacy in the digital age with an overview of the practice of data tracking. Data tracking occurs when organizations like online service providers or commerce sites capture everything from your internet search terms, to purchasing habits, to IP location. We reviewed how organizations are leveraging that data, and how to opt out of data tracking if desired.

In this post, our focus is on protecting personal information that people are prompted to provide to execute transactions, browse certain sites, or share online. We all regularly face the requests, so it’s important to think consciously about where you share such data. Further, as business executives, many of you will sit on the other side of the table, making decisions about what kind of personal information to collect from consumers or clients, and how to be effective at doing so. This also requires intentionality, lest you expose someone to undue risk. Read More

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