Monetization: Make Money with Apps

Show Me the Money: How Mobile Apps Make Money

It’s estimated that somewhere around 90% of apps in the app stores are able to be downloaded for free, causing many clients to wonder how app creators are able to actually make money. There are a number of different ways to earn revenue, or “monetize” your app, but no one of them is a silver bullet. The right paid user experience is heavily dependent on your target market, so it’s important to make sure you understand your audience before selecting a monetization model.

We don’t have the space in this post to talk about how to familiarize yourself with your market and competition, but we do provide those insights in our free e-book Inspiring Apps: A Business Perspective on Building Mobile Apps. In this post, we’ll review the most common monetization strategies available so you can figure out the best way to make money off your app.

As you read the options, we encourage you to think about what’s unique about your app and what people would pay for the ability to use it. Likewise, it’s important to contemplate your financial situation and timetable as you select a monetization model – can you initially forego revenue to gather users and perhaps gain more revenue overall? Some models earn more money initially while profits come later in others. Read More

Denver Startup Week Effective UI

Denver Startup Week 2016 Highlights

We love the energy and passion typically found in any gathering of entrepreneurs, and last week’s Denver Startup Week did not disappoint. Billed as a “summit of entrepreneurial energy, innovation, and connection,” the event began just five years ago with a desire to create a sense of connection among those in the Denver startup community. With this year’s record-setting registration of over 12,000 people, DSW has done just that, while solidly establishing itself as the largest free entrepreneurial event in North America.

Denver has long had a vibrant startup community, but the size of the city doesn’t lend itself to the easy sense of connection found in a place like Boulder. Rather than lament the size, DSW founders leveraged the presence of the larger corporate environment while pulling best practices from events like Boulder Startup Week. The combination resulted in an event that catalyzes connections among those with an entrepreneurial spirit, hopefully building foundations for long-term economic growth in the city and region. Read More

Chat with the Google Small Business Community

Brad led a lively online discussion with the Google Small Business community, fielding questions ranging in topic from the “app graveyard” to a frequently asked question about the cost to build an app.

It was a first for InspiringApps to participate in this type of forum and we had a lot of fun with it. The Google moderator, Berrak, started the discussion off with a question to distinguish between a mobile app and a mobile website and we kept rolling from there. Participation from the community included questions about the Upbeat Workouts app to “going big” with your app right out of the gate.

Thank you to all who participated and to our Google moderator, Berrak Sarikaya. You can read the full hour’s worth of discussion here: https://plus.google.com/u/0/events/cenmae20j1522psnqvifhs2idd0

Mobile Apps 101 with Google

Need to learn some basics about app development and whether it makes sense for your company? Our CEO will be speaking with the Google Small Business Community on Wednesday, June 17 at 2:00 MDT.  Google has numerous community forums, and this one was created to help small businesses get the help they need to succeed on the web by connecting with experts and each other. They provide ongoing training, compelling discussions, and insider tips.

The group describes the upcoming event this way: “The average smartphone user has 33 apps installed on their device. Should your business be their next download? During our June #Mobile #OfficeHours, we’ll be discussing the differences between mobile websites and mobile apps, and the potential value a mobile app could bring to your small business. Join us as we speak with Brad Weber from InspiringApps, a mobile app developer for small businesses.”

We’re looking forward to the discussion around the topics that arise during this hour and encourage you to join in. Check out the event here.

Interested in industry news and trends?

Sign up for our monthly email to get the highlights on technologies and innovations impacting mobile strategy.