November 7, 2016
Category: Business & Strategy
With the recent release of Apple Watch 2 and new versions of Android Wear smartwatches introduced regularly, the idea of building a watch app is front of mind for many clients. A watch app seems cool and timely (couldn’t resist), fun to use, and super convenient. While a watch app is all those things, it may not be the right choice for your business.
Although some watch apps (like fitness tracking, Apple Pay, music) do still offer some functionality without a phone nearby, watch apps do not stand alone at this point in time. As a result, one doesn’t build a watch app instead of a phone/tablet app, but rather alongside these devices. The best watch apps do not mimic the features of the phone app, but act as a companion app that takes advantage of the unique features of the watch in order to bring additional value to the user’s experience. In almost all cases, the user will continue to use other devices for more in-depth tasks. Read More
March 21, 2016
We attended many impressive sessions during our time at the South by Southwest Interactive (SXSW) conference last week. The festival is a showcase for all things tech, and we were inspired by the exhibits, gadgets, and experiences that filled the city of Austin, TX. We focused on sessions in the Design and Development track including: “Fast and Rigorous User Personas,” “Checkbox That Ruined My Life,” and “Designing for Smartwatches.” We found it interesting that several themes emerged from the design sessions, regardless of the session title and topic.
As predicted in our “Tech Innovations to Watch in 2016” blog post from early this year, the Internet of Things was one such theme, specifically in regard to wearables. Most tech users have transitioned from desktop to mobile, and the next transition from mobile to wearable is happening now. Smartwatches and fitness devices remain the most widely-used items in this network of physical objects embedded with technology.
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