Hooked book

Getting People Hooked on Your App

Happy 2017! We hope this year holds prosperity and success for you. We’ll do our part to advance your success by including content in our blog that is interesting and informative to people like us: people inspired and energized by technology and all its nuances. We’re kicking off the year with a review of a book that we think you should add to your reading list for 2017.

When someone comes to us with a new app idea and says, “I know nothing about app development,” we always encourage them to get a free copy of our book. It provides a broad overview of the business and technical considerations involved in an app development project. We have recently come across another book, Hooked: How to Build Habit-Forming Products, that we think is an excellent companion to it.

Why do some apps succeed while others do not? Author Nir Eyal would suggest it’s because use of the app has become a habit. Habit creation is both an art and a science, and Eyal unpacks the science of it through explaining a design pattern called “the hook.” A hook is an experience designed to connect the user’s problem to the company’s solution with enough frequency to form a habit. Read More

Social App Development

Key Features of a Successful Social App

We love developing apps of all kinds, and social apps are no exception. Our most recent foray into social app development started with a visit from two entrepreneurs looking to build an app to create conversations through music. The result, Chime It lets users communicate with friends through music by snipping parts of songs from their music library to send to friends. About the same time, we partnered with another start-up to build an app called Empath. This social app allows users to share feelings anonymously but also build deeper relationships with people they care about.

We learned a lot and reinforced some previous lessons in the course of developing these two social apps. While the basic principles for mobile app development remain the same, there are some unique development considerations when building a social app. In our experience, the most successful social apps share some common features. Read More

Interested in industry news and trends?

Sign up for our monthly email to get the highlights on technologies and innovations impacting mobile strategy.