June 6, 2017
This week Apple is hosting its annual Worldwide Developer Conference (WWDC) in San Jose, California. It is Apple’s opportunity to preview new technologies for Macs, Apple TVs, Apple Watches, iPhones, and iPads that will make it into consumer hands this fall. The week kicked off yesterday with the always anticipated WWDC keynote address. From iOS 11 to a new iMac Pro to numerous software upgrades for MacOS and WatchOS, there were no shortage of announcements. Here are a few highlights: Read More
November 7, 2016
Category: Business & Strategy
With the recent release of Apple Watch 2 and new versions of Android Wear smartwatches introduced regularly, the idea of building a watch app is front of mind for many clients. A watch app seems cool and timely (couldn’t resist), fun to use, and super convenient. While a watch app is all those things, it may not be the right choice for your business.
Although some watch apps (like fitness tracking, Apple Pay, music) do still offer some functionality without a phone nearby, watch apps do not stand alone at this point in time. As a result, one doesn’t build a watch app instead of a phone/tablet app, but rather alongside these devices. The best watch apps do not mimic the features of the phone app, but act as a companion app that takes advantage of the unique features of the watch in order to bring additional value to the user’s experience. In almost all cases, the user will continue to use other devices for more in-depth tasks. Read More
August 1, 2016
Category: Mobile Industry
Apple introduced Swift Playgrounds, an app designed to teach the Swift programming language, at WWDC 2016. We’ve had a chance to experiment with it since then, and can say without reservation that their first foray into teaching kids how to code deserves top marks. They have enabled learning to code to be fun and addictive, even for those who aren’t the “coding type.”
The app feels like a puzzle-solving game, reeling you into the challenge while introducing coding concepts and building skills step-by-step. After completing a challenge and receiving encouraging praise from the app, we found we were motivated and eager to move on to the next one. One tester expected to finish two or three challenges to get a feel for the app, but ended up finishing over fifteen lessons because she was so engaged with it. The pace, lesson structure, and challenges all prove to be well-designed from an instructional standpoint. This app will likely teach many future programmers how to code. Read More
June 20, 2016
Apple’s developer conference, WWDC (World Wide Developers Conference), kicked off with a keynote address last week that garnered thunderous applause for CEO Tim Cook’s announcements of all things shiny and new from the tech company. The keynote is designed to appeal to the press and general public as much as (if not more than) developers. And if you watch it, you may find yourself cheering along with the audience as new emojis, animated text messages, and fun music features are demonstrated for the first time.
While those announcements are entertaining, we’re more interested in the improvements made behind the scenes that do not make for splashy headlines and cute demos. This year was full of plenty of such changes on the software front – in fact, for the first time in as long as we can remember, the cool, new things were not in the form of hardware. The Apple software improvements are exciting though, because they will allow us to make apps more quickly, that run more reliably, and perform better at a lower cost for our clients. Here are a few highlights from Apple’s announcements: Read More
Interested in industry news and trends?
Sign up for our monthly email to get the highlights on technologies and innovations impacting mobile strategy.