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Key Announcements from Apple WWDC 2016

Apple’s developer conference, WWDC (World Wide Developers Conference), kicked off with a keynote address last week that garnered thunderous applause for CEO Tim Cook’s announcements of all things shiny and new from the tech company. The keynote is designed to appeal to the press and general public as much as (if not more than) developers. And if you watch it, you may find yourself cheering along with the audience as new emojis, animated text messages, and fun music features are demonstrated for the first time.

While those announcements are entertaining, we’re more interested in the improvements made behind the scenes that do not make for splashy headlines and cute demos. This year was full of plenty of such changes on the software front – in fact, for the first time in as long as we can remember, the cool, new things were not in the form of hardware. The Apple software improvements are exciting though, because they will allow us to make apps more quickly, that run more reliably, and perform better at a lower cost for our clients. Here are a few highlights from Apple’s announcements: Read More

2010 WWDC: The Driver’s Seat

The Macintosh put Apple in the driver’s seat for the personal computer revolution in the early 80s. But they were displaced by Microsoft and others, relegated to a ~3% market share at its low point. Since Steve’s return to Apple, the introduction of OS X, the overhaul of their traditional laptop and desktop lines, and the advent of retail stores, Apple has clawed its way up the market share chart.

But something happened with the introduction of iTunes and the iPod. It was the start
of an explosion for Apple. And it propelled Apple to a market position it hadn’t seen in a very long time— if ever. It dominated the music industry with a 70% share of retail sales. Read More

2010 WWDC: What Goes Around

Monday was the first time in a long time (as long as I can remember) when something has gone wrong for Steve Jobs during a high profile presentation like the WWDC keynote address. It is a testament to the preparation that goes into such events. Read More

Matt Drance Prepares for WWDC 2010: Perspective From The Apple Outsider

Matt Drance is a former Technologies Evangelist at Apple. Since his departure, Matt has started Bookhouse Software, an independent iPhone consulting company, and has partnered with Daniel Steinberg to teach at The Pragmatic Studio. He is also the voice of the Apple Outsider blog. Matt shares a few insights as he gets ready for his first WWDC as an attendee. Read More

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