Importance of Color in Design

The Importance of Color in Design

Many things influence the design of the user interface, and the importance of color in design cannot be overstated. In fact, we begin formulating thoughts around an appropriate color palette for your digital product much earlier than you might expect.

In the first phase of the app development process, called discovery, we work with companies to identify their product vision and objectives. Through detailed research, discussion, and strategic analysis, we begin to define and visualize the end product. Although defining the user experience requirements take precedence, our thoughts around how we will use color in design of the user interface also begin to take shape.

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App Development with Swift

App Development with Swift: SwiftFest 2019

Swift is the programming language developed by Apple that enables us to write code for its Operating Systems (e.g., iOS, macOS, tvOS). Apple is constantly improving the language, and in order to provide the most advanced software products to our customers, we take seriously staying abreast of these changes.

In order to help keep our Swift skills honed, we attend a variety of different conferences, and this year SwiftFest was one of them. SwiftFest returned to Boston for its second year, playing host to a diverse group of iOS developers, ranging from engineers working in industry, to students, and midnight coders. It is a community-driven conference, dedicated to iOS development, networking, and social interaction. The conference, spanning two full days and offering two tracks, offered a mix of inspiring speakers, technical presentations, and workshops. 

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Best Payment Apps

Best Payment Apps for Personal and Professional Use

Choosing the right payment apps for personal and professional use can be daunting when faced with so many options, of similar-seeming purpose. Here are a few suggestions for the best apps for payment, by category. Whether you seek a convenient way to pay back friends for dinner or need a hassle-free way to send money overseas, one of these six payment apps will have you covered.

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Great App Store Landing Page

How to Create a Great App Store Landing Page

A great app store landing page is an essential component of marketing your app. An informative and eye-catching app store landing page helps customers to discover your app and plays a key role in driving downloads of your app. Both Google Play and the Apple App Store currently host around 2 million apps each. In this kind of competitive landscape, it’s hard to capture the attention of a potential customer without a great app store landing page.

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Chatbots for Business

Chatbots for Business: Leveraging AI to Benefit Business

Chatbots for business are becoming increasingly common, and can offer a variety of benefits to both the customer and the company. You’ve probably noticed them pop up on retail websites, map pages, and in mobile apps about everything from travel to nutrition.

Chatbots provide interactive communication between a business and its consumers using software developed to imitate human conversation. Today’s bots now leverage artificial intelligence to assist customers with questions about products and services, making them more effective than ever.

A computer scientist at MIT gets credit for the first talking bot, named ELIZA, back in 1966. ELIZA used pattern-recognition in speech for its conversation. Then, throughout the second half of the 20th century, chatbots became increasingly more complex and intelligent – and useful. In today’s world, chatbots comprise no small part of the growing tech space with Gartner estimating that more than 85% of all customer support services will use chatbots by 2020.

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WWDC Keynote 2019

WWDC Keynote 2019 Highlights

Apple’s annual World Wide Developer Conference (WWDC) is one of their annual special events, and the WWDC keynote always sets the stage for the rest of the week. During the conference, they publicly introduce new hardware, software, and services, and arm developers with tools to build fantastic apps that take advantage of new capabilities of each of their platforms— iOS, watchOS, tvOS, and macOS. Seats are always limited, so we were excited to have the opportunity to attend in person this year.

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Blockchain Technology

Blockchain and Mobile App Development

Blockchain is an emerging technology that has the potential to reshape numerous industries, including mobile apps. Among other things, it offers the ability to secure data, reduce intermediaries, provide global transparency, and keep an immutable record.

In this blog, we’ll provide a basic overview of how the technology works, the benefits it can offer in a variety of industries, and some opportunities within the mobile app economy.

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Google I/O Keynote Highlights 2019

The annual Google I/O Conference conference got off to a big start Tuesday with a keynote session rolling out new hardware, software, innovations, and upgrades that had attendees and media observers on their feet with excitement.

The biggest – and most anticipated – hardware announcement at the Google I/O Keynote was the new Google Pixel 3a and 3a XL phones, which trade performance and extras for affordability, coming in several hundred dollars under their more feature-rich predecessors. And the audience was very appreciative of a 3.5mm headphone jack, missing and sorely missed from earlier Pixel phones. Google dropped the processor’s strength, put a 64GB limit on available storage and removed waterproofng and wireless charging capabilities to get the price down and free up space for the headphone jack.

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Tips for Pitching An App

Tips for Pitching An App to Potential Investors

One challenge that many start-ups face is obtaining finances, so we put together some tips for pitching an app to potential investors. Outside investment can accelerate the development of your app, support programs to market it, and provide a powerful endorsement of you and your app.

Your app idea might have all the elements needed to succeed, but how you share your idea can make a big difference in the kind of funding you receive. These tips for pitching an app highlight some elements that can make your idea attractive to investors. They focus on differentiating yourself from the competition and presenting realistic — but inspiring — goals.

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Generation Impacts App Design

Designing Apps for Different Generations

The generation in which we were born influences many things in our lives, including our relationship with technology. As a result, it’s valuable to consider generational demographics as you design and develop your app.

We’ve written before about market considerations for app development, noting the importance of defining your product vision and objectives prior to launching into any technical work. One of the most critical items to pinpoint is your target user — the person for whom your app solves a problem or meets a need.

The work to understand a target user is typically called customer segmentation. Customer segmentation is a strategic process of identifying a narrowed customer base with similar differentiators – demographic, geographic, behavioral, etc. The process not only helps your marketing efforts, but also allows you to better understand the behaviors and expectations your customers will have when using your product.

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