Discovery Phase of App Development

The Discovery Phase of App Development: Key for Success

We believe the discovery phase of the app development process is key to the success of your mobile app. Those of you new to app development might wonder what on earth we are “discovering,” so we’re going to devote this post to a deep dive into what’s involved.

Comparable in some ways to strategy development, the discovery phase aims to create a shared understanding of your product vision and objectives through detailed research, discussion, and analysis of your idea. The end goal is visualization of the entire scope of the app, defining a feature set that will drive app goals and create real value for users. Discovery is the first part of the app development process, and it lays the foundation for the design, development, and deployment that follows.

Most mobile app development companies utilize a workshop style meeting to get to the heart of (or “discover”) your idea. While this is a critical piece of the discovery phase, there is important work that needs to be done prior to the discovery workshop to make the time most effective.

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Augmented Reality (AR)

How Augmented Reality (AR) Can Benefit Business

Augmented Reality (AR) applications have grown significantly in recent years, and if you are in business leadership, this emerging technology should definitely be on your radar. It has the potential to revolutionize the way many companies operate.

To understand how augmented reality works, it’s helpful to take a step back and think about how we understand “reality.” In many ways, your senses define your physical reality. What you see, what you hear, what you touch and smell and taste, all combine to create your perception of what is in your world. In the case of sight, you make sense of what is in front of you by comparing what you see with what you’ve seen before. You know what a tree is, what a person is. You can tell an adult from a child. You know that stores sell things. But is a certain store you’ve happened upon open right now? You don’t know, not without more information.

What if, while looking at that store from your car, your reality included their store hours? If you saw in clear text (or a clock face) the time they open or close, hovering over the building? It wouldn’t be real in the physical sense, but as part of your perception it would be real information you can act on. With that addition made, we could say that your reality has been augmented. You would have experienced AR.

Augmented Reality is technology that adds new information to what your senses perceive. While there is some audible AR tech, today’s augmented reality technology is mostly focused on the visual. It enhances or expands real life by superimposing computer images on top of your view of reality. It’s important to note that this is distinct from Virtual Reality (VR) which replaces your world with a computer generated one.

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Mobile App Quality Testing

Mobile App Quality Testing

Mobile app quality testing is an essential part of the mobile app development process, yet we find many clients are largely unaware of what it is and why it matters.

Quality Assurance (QA) testing is the process where a person or team validates an app’s design and verifies its functionality. Simply put, it means the app development company takes the time to make sure that the app is easy and intuitive to use, and that it actually works the way it was intended — without the app crashing or acting weird.

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Top Leadership Books for 2019

Top Leadership Books to Read in 2019

From office politics and communication to ethical business practices and technology, the last few years offer us numerous titles claiming to be the top leadership books to read in 2019. A basic internet search pulls up an overwhelming lineup of options, which can make choosing your reading list an exhaustive research exercise.

Heading into the new year, we selected a sampling of books for every leader. Although writing about leadership claims a rich, millennia-long history, our choices reflect some of the newer thoughts that have been emerging within the last several years. We sought to address what makes a good leader from multiple perspectives. These books teach through anecdotes, apply modern psychology and philosophy, and hone in on the most important indicators of successful leadership in an ever-evolving business world.

We welcome your comments on which of these top leadership books to read in 2019 you plan to add to your reading list — and please share with us any other eye-opening titles you have found beneficial to your leadership practices.

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Apps to Help Keep Your New Year's Resolutions

Apps That Help You Keep Your New Year’s Resolutions

Apps help to streamline life in many ways, so it probably comes as no surprise that you can use apps to help you with your New Year’s resolutions as well. The top ten New Year’s resolutions for 2017 and 2018 weren’t too different, so we think it’s likely many of you will have eating healthier, exercising, managing money, or starting a new hobby somewhere on your 2019 list.

With that in mind, we’ve pulled together a collection of apps to help you with your New Year’s resolutions. The apps are organized into five groups: exercise, mental health, hobbies, money management, and healthy eating. We hope they help you to keep your resolutions on track, right from the start.

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Parental Controls for Screen Time

Parental Controls for Screen Time

With over 95% of teens having access to smart phones, and plenty of younger children as well, it’s no surprise that parental controls for screen time have become ever more important. The upcoming holiday break from school means kids will be tempted to rack up even more screen time, so now might be an ideal time to implement some parental controls if it’s on your to-do list.

There are a number of great options to help control screen time on phones, tablets, and computers. This post will review several popular options to help you find the right fit for your family. Some are oriented just for mobile devices, while others provide parental controls across multiple devices. Read More

Perfect Holiday Gifts 2018

Perfect Holiday Gifts for Everyone on Your List: Our 2018 Gift Guide

While it might be the most wonderful time of the year, the holiday season brings with it the stresses of extended family, office parties, and finding the perfect holiday gifts for all the names on your list. To make your holiday shopping easier, we’ve compiled a few of the most exciting tech presents that offer something to all your friends and family.

The list includes holiday gifts for the gamers, music lovers, parents, and busy professionals in your life. From household gadgets to office essentials, you’ll find the perfect holiday gift to satisfy everyone — and maybe even discover something you want on your own list! Read More

App Performance Metrics

Top App Performance Metrics to Monitor

Even the most thoughtfully developed apps will need to evolve over time, and one effective way to spot opportunities for improvement is through use of app performance metrics.

App performance metrics fall into a number of different categories, and each one provides a unique look at app performance and areas for improvement. Broadly speaking, we believe it’s important to be keeping an eye on user acquisition, user engagement, and customer satisfaction.

User acquisition metrics reveal the success of your marketing efforts, monitoring things like the number of downloads and users. Engagement looks at how users interact with the app, from how long the average person spends in the app to user turnover rates. Customer satisfaction measures how successfully an app meets user expectations and the likelihood of a user recommending the app. We’ll look at each of these app performance categories and talk about some specific metrics to gauge how your app is doing in each of them. Read More

Kotlin Android Development

Kotlin: A Powerful New Android Programming Language

Android mobile app development is being shaken up by a newcomer – the Kotlin programming language – which in a few short years has gained enormous attention along with a small but growing share of the language market.

Kotlin was first officially released in February 2016 by JetBrains, the company behind IntelliJ IDEA, the heart of Android Studio, the tool used for most Android mobile app development. Less than two years later Google announced official support for Kotlin on Android at Google I/O 2017, and as of the release of Android Studio 3.0 a few months later, it is now built into the development toolset, officially making it a first-class Android language. It has made inroads into a lot of high-profile companies, including Amazon Web Services, Evernote, Pinterest, Coursera, Netflix, Uber, Square, Trello, Basecamp, and others. Read More

New Consumer Apps

The Newest Consumer Apps You’ll Want to Use

Despite the millions of apps in the app stores, entrepreneurs keep coming up with great ideas for fun new consumer apps. InspiringApps recently had the privilege of working with three young companies to design and develop some exciting new consumer apps: ēdn, Voxicard, and Ahaa!

Ahaa! and Voxicard are both image-centric social apps meant to get you back in touch with your surroundings and connect you with friends and family across states and oceans. ēdn changes the way you garden, leveraging technology to help you at every stage from planting to harvesting. Here’s an overview of each of these consumer apps – we think you’ll want to try them out! Read More

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