July 8, 2019
Category: Business & Strategy
A great app store landing page is an essential component of marketing your app. An informative and eye-catching app store landing page helps customers to discover your app and plays a key role in driving downloads of your app. Both Google Play and the Apple App Store currently host around 2 million apps each. In this kind of competitive landscape, it’s hard to capture the attention of a potential customer without a great app store landing page.Read More
June 17, 2019
Chatbots for business are becoming increasingly common, and can offer a variety of benefits to both the customer and the company. You’ve probably noticed them pop up on retail websites, map pages, and in mobile apps about everything from travel to nutrition.
Chatbots provide interactive communication between a business and its consumers using software developed to imitate human conversation. Today’s bots now leverage artificial intelligence to assist customers with questions about products and services, making them more effective than ever.
A computer scientist at MIT gets credit for the first talking bot, named ELIZA, back in 1966. ELIZA used pattern-recognition in speech for its conversation. Then, throughout the second half of the 20th century, chatbots became increasingly more complex and intelligent – and useful. In today’s world, chatbots comprise no small part of the growing tech space with Gartner estimating that more than 85% of all customer support services will use chatbots by 2020.Read More
June 4, 2019
Apple’s annual World Wide Developer Conference (WWDC) is one of their annual special events, and the WWDC keynote always sets the stage for the rest of the week. During the conference, they publicly introduce new hardware, software, and services, and arm developers with tools to build fantastic apps that take advantage of new capabilities of each of their platforms— iOS, watchOS, tvOS, and macOS. Seats are always limited, so we were excited to have the opportunity to attend in person this year.Read More
May 21, 2019
Blockchain is an emerging technology that has the potential to reshape numerous industries, including mobile apps. Among other things, it offers the ability to secure data, reduce intermediaries, provide global transparency, and keep an immutable record.
In this blog, we’ll provide a basic overview of how the technology works, the benefits it can offer in a variety of industries, and some opportunities within the mobile app economy.Read More
May 9, 2019
The annual Google I/O Conference conference got off to a big start Tuesday with a keynote session rolling out new hardware, software, innovations, and upgrades that had attendees and media observers on their feet with excitement.
The biggest – and most anticipated – hardware announcement at the Google I/O Keynote was the new Google Pixel 3a and 3a XL phones, which trade performance and extras for affordability, coming in several hundred dollars under their more feature-rich predecessors. And the audience was very appreciative of a 3.5mm headphone jack, missing and sorely missed from earlier Pixel phones. Google dropped the processor’s strength, put a 64GB limit on available storage and removed waterproofng and wireless charging capabilities to get the price down and free up space for the headphone jack.Read More
April 17, 2019
Category: Business & Strategy
One challenge that many start-ups face is obtaining finances, so we put together some tips for pitching an app to potential investors. Outside investment can accelerate the development of your app, support programs to market it, and provide a powerful endorsement of you and your app.
Your app idea might have all the elements needed to succeed, but how you share your idea can make a big difference in the kind of funding you receive. These tips for pitching an app highlight some elements that can make your idea attractive to investors. They focus on differentiating yourself from the competition and presenting realistic — but inspiring — goals.Read More
April 1, 2019
Category: App Design
The generation in which we were born influences many things in our lives, including our relationship with technology. As a result, it’s valuable to consider generational demographics as you design and develop your app.
We’ve written before about market considerations for app development, noting the importance of defining your product vision and objectives prior to launching into any technical work. One of the most critical items to pinpoint is your target user — the person for whom your app solves a problem or meets a need.
The work to understand a target user is typically called customer segmentation. Customer segmentation is a strategic process of identifying a narrowed customer base with similar differentiators – demographic, geographic, behavioral, etc. The process not only helps your marketing efforts, but also allows you to better understand the behaviors and expectations your customers will have when using your product.Read More
March 19, 2019
The Internet of Things (IoT) is reshaping industries, and an increasing number of IoT apps are being built to leverage this technology in both business and personal settings.
The idea of the “Internet of Things” dates back to the late 1990s, but the opportunities have been multiplying rapidly in recent years. McKinsey estimates it will grow into an $11 trillion industry segment by 2025. The term IoT is mainly used to reference extending internet connectivity to devices that would not normally be considered “smart.” Sensors are imbedded in everything from natural to man-made objects, enabling these devices to transfer data over the network, independently of any sort of human action.
IoT apps collect and leverage this sensor data, providing an interface for businesses to do everything from operate more efficiently to improve customer experience. IoT apps are also enabling consumers to take better control of their health, home, and more. In this post, we’ll review some of the ways IoT apps are being used to manage health, increase workplace efficiency, and customize your home.Read More
February 18, 2019
Category: App Development
We believe the discovery phase of the app development process is key to the success of your mobile app. Those of you new to app development might wonder what on earth we are “discovering,” so we’re going to devote this post to a deep dive into what’s involved.
Comparable in some ways to strategy development, the discovery phase aims to create a shared understanding of your product vision and objectives through detailed research, discussion, and analysis of your idea. The end goal is visualization of the entire scope of the app, defining a feature set that will drive app goals and create real value for users. Discovery is the first part of the app development process, and it lays the foundation for the design, development, and deployment that follows.
Most mobile app development companies utilize a workshop style meeting to get to the heart of (or “discover”) your idea. While this is a critical piece of the discovery phase, there is important work that needs to be done prior to the discovery workshop to make the time most effective.Read More
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