December 2, 2014
Category: InspiringApps News, IA Team
Michele recently joined InspiringApps as our Marketing Director. She comes with a wealth of experience in marketing, especially for the active and outdoor markets, due to her 15 plus years working for the GORE-TEX brand.
Michele grew up outside of Pittsburgh, Pennsylvania where she spent her days running around the neighborhood, meeting friends at the pool, and playing kickball in the streets. Some of her favorite childhood memories stem from camping in the gorgeous hills of central Pennsylvania.
Although she attended a high school with a strong STEM emphasis, an interest in broadcast cable led Michele to begin her college years as a Communications student at Penn State University. She soon realized, though, that she missed being more technically focused. She switched gears to engineering, and graduated with high honors in Mechanical Engineering in 1993, confident she’d still be able to use her communication skills along the way.
After college, Michele accepted a position at W.L. Gore & Associates, a company known for its unique corporate structure and innovative products. She worked in product and technology development for a number of years, then moved to product management, and finally landed in the marketing world. Michele jokes that joining the marketing group was likened to “going to the dark side” since she was no longer involved with product technology or development. But the dark side was kind to Michele. In a recent 3-year period, she achieved strong GORE-TEX® brand presence online and doubled the number of sites telling their brand story.
Michele has always loved the business side of things. She enjoys watching the lights go on as potential customers realize why a product is worth their money. At InspiringApps, she is excited for the opportunity to spread the word about what we do well, helping us to grow into new market areas. We are thankful for her dark-side experience!
Outside of work, Michele loves to help create community, often over a shared meal or a glass of wine! She is grateful to live near world-class mountains, and getting to hike, camp and ski in them is a fabulous treat – especially if friends or family are involved too. Michele and her husband are raising four kids, so many weekends involve sporting events, Girl Scout activities, or other kid-centric fun. “It’s a full life,” Michele states, “but I am very grateful for it.”
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