App Performance Metrics

Top App Performance Metrics to Monitor

Even the most thoughtfully developed apps will need to evolve over time, and one effective way to spot opportunities for improvement is through use of app performance metrics.

App performance metrics fall into a number of different categories, and each one provides a unique look at app performance and areas for improvement. Broadly speaking, we believe it’s important to be keeping an eye on user acquisition, user engagement, and customer satisfaction.

User acquisition metrics reveal the success of your marketing efforts, monitoring things like the number of downloads and users. Engagement looks at how users interact with the app, from how long the average person spends in the app to user turnover rates. Customer satisfaction measures how successfully an app meets user expectations and the likelihood of a user recommending the app. We’ll look at each of these app performance categories and talk about some specific metrics to gauge how your app is doing in each of them. Read More

New Consumer Apps

The Newest Consumer Apps You’ll Want to Use

Despite the millions of apps in the app stores, entrepreneurs keep coming up with great ideas for fun new consumer apps. InspiringApps recently had the privilege of working with three young companies to design and develop some exciting new consumer apps: ēdn, Voxicard, and Ahaa!

Ahaa! and Voxicard are both image-centric social apps meant to get you back in touch with your surroundings and connect you with friends and family across states and oceans. ēdn changes the way you garden, leveraging technology to help you at every stage from planting to harvesting. Here’s an overview of each of these consumer apps – we think you’ll want to try them out! Read More

Siri Shortcuts

Siri Shortcuts Offer Benefits to Consumers and Businesses

Siri Shortcuts, available with the release of iOS 12, are Apple’s next advance in the quest to create a more robust product assistant across all of their product line.

Most of us are familiar with Siri, Apple’s voice assistant that utilizes voice queries and a natural-language user interface to answer questions and perform any variety of actions. Siri is built into every device they sell, and with iOS 12 she’s about to get a lot more capable, thanks to Siri Shortcuts.

In a nutshell, Siri Shortcuts are designed to help consumers streamline the things they do often. They will transform how many people utilize their smart devices, and businesses that are prepared can also reap benefits from this feature. Read More

Coding Bootcamps

Do Coding Bootcamps Deliver on Jobs?

Coding bootcamps made their debut around 2011 and these intensive software training programs are still running strong. This likely comes as no surprise, as code related jobs remain on the rise, and the industry needs more developers. Software developer jobs offer individuals exciting career opportunities and, in some cases, the potential to earn high starting salaries.

If you’re interested in joining the developer ranks, does it matter where and how you pick up coding skills? Computer Science degrees from four-year universities offer an obvious path to breaking into tech, but not everyone has the time or resources to pursue a four year degree – especially if you’ve already got one in another field. But are coding bootcamps worth it? Can they deliver the same promises of employment as universities? Read More

Austin App Development

Mobile App Development and More in Austin, TX

Earlier this year we announced that we opened a second mobile app development office in Austin, Texas. We’re extremely excited to be part of the Austin community and wanted to share with you some of the unique opportunities it offers, not only for app development, but in the tech space and life in general. Read More

Dark UX Design

Dark UX Design – Leveraging User Research to Mislead

As app developers we talk often of the importance User Experience (UX) design, but in this post our hope is to make you aware of its less noble counterpart called Dark UX Design. Dark UX design, or dark patterns, are features of interface design crafted to trick users into doing something they might not want to do, but which benefit the business in question.

As a refresher, UX design at its best anticipates users’ needs and objectives, as well as their assumptions and behaviors, in order to increase the usability, accessibility, and enjoyment of a product. Typically, creating such benefits for the user also ultimately benefits the company as the product is often more successful as a result.

Dark UX design also seeks to understand the the user, and make intentional, well crafted design decisions. Unfortunately, as noted, the aim of these decisions is often to persuade, mislead, or otherwise encourage the user to partake in the company’s objectives, perhaps to the detriment of their own.

As the rules of an ever-changing technology industry continue to evolve, we are seeing consumers push back against such design choices, essentially asking designers to hold to high ethical standards. They are demanding transparency and accountability – the EU’s General Data Protection Regulation (GDPR) is a perfect example of this, with its emphasis on privacy by design. Read More

Big Ideas from the 2018 Google I/O Keynote

Machine learning and user prediction were front and center in yesterday’s Google I/O Keynote presentation, which showed off a variety of ways Google is making your mobile devices know more about you than you know about yourself.

While futuristic self-driving cars and augmented reality maps got the oohs and ahs, the talks kept coming back to how Google is using its astonishing combination of tools and talent to understand its users and create a more seamless and responsive experience. Read More

Avoiding App Store Rejection

Top Tips to Avoid App Store Rejection

After spending considerable resources to develop an app, no one wants to experience app store rejection. There are a number of common issues that cause apps to get rejected by the Apple App Store or Google Play, so it’s important from the outset to be familiar with the design, content, and tech requirements that are used to evaluate apps. Read More

App Development Buzzwords

Decoding Software Development Buzzwords

Software developers have their fair share of development buzzwords, lingo, slang, and jargon. Walking into a developer’s office can sometimes feel like stepping off the plane in a new country. You think you know which direction you are going but can’t read the signs because your phrasebook is still packed in your suitcase. We hope this post helps to decode some of those development buzzwords and provides you with a basic understanding of common software development terms. Read More

App Development Process Infographic

Mobile App Development Process Infographic

Mobile app development has exploded over the past decade, with over five million mobile apps now available for download between Apple’s App Store and Google Play. While that number is daunting, individuals and businesses continue to come to us with exciting new ideas for mobile apps that could change how people live, work, and play.

Despite the fact that most people are familiar with how to download and use a mobile app, many don’t understand what it takes to build one. We created this infographic on the mobile app development process to help provide an overview of the stages involved. Please feel free to share it if you find it helpful – and, of course, contact us if you have questions or want to learn more.  Read More

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