WWDC Keynote 2019

WWDC Keynote 2019 Highlights

Apple’s annual World Wide Developer Conference (WWDC) is one of their annual special events, and the WWDC keynote always sets the stage for the rest of the week. During the conference, they publicly introduce new hardware, software, and services, and arm developers with tools to build fantastic apps that take advantage of new capabilities of each of their platforms— iOS, watchOS, tvOS, and macOS. Seats are always limited, so we were excited to have the opportunity to attend in person this year.

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Blockchain Technology

Blockchain and Mobile App Development

Blockchain is an emerging technology that has the potential to reshape numerous industries, including mobile apps. Among other things, it offers the ability to secure data, reduce intermediaries, provide global transparency, and keep an immutable record.

In this blog, we’ll provide a basic overview of how the technology works, the benefits it can offer in a variety of industries, and some opportunities within the mobile app economy.

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Google I/O Keynote Highlights 2019

The annual Google I/O Conference conference got off to a big start Tuesday with a keynote session rolling out new hardware, software, innovations, and upgrades that had attendees and media observers on their feet with excitement.

The biggest – and most anticipated – hardware announcement at the Google I/O Keynote was the new Google Pixel 3a and 3a XL phones, which trade performance and extras for affordability, coming in several hundred dollars under their more feature-rich predecessors. And the audience was very appreciative of a 3.5mm headphone jack, missing and sorely missed from earlier Pixel phones. Google dropped the processor’s strength, put a 64GB limit on available storage and removed waterproofng and wireless charging capabilities to get the price down and free up space for the headphone jack.

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Tips for Pitching An App

Tips for Pitching An App to Potential Investors

One challenge that many start-ups face is obtaining finances, so we put together some tips for pitching an app to potential investors. Outside investment can accelerate the development of your app, support programs to market it, and provide a powerful endorsement of you and your app.

Your app idea might have all the elements needed to succeed, but how you share your idea can make a big difference in the kind of funding you receive. These tips for pitching an app highlight some elements that can make your idea attractive to investors. They focus on differentiating yourself from the competition and presenting realistic — but inspiring — goals.

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App Performance Metrics

Top App Performance Metrics to Monitor

Even the most thoughtfully developed apps will need to evolve over time, and one effective way to spot opportunities for improvement is through use of app performance metrics.

App performance metrics fall into a number of different categories, and each one provides a unique look at app performance and areas for improvement. Broadly speaking, we believe it’s important to be keeping an eye on user acquisition, user engagement, and customer satisfaction.

User acquisition metrics reveal the success of your marketing efforts, monitoring things like the number of downloads and users. Engagement looks at how users interact with the app, from how long the average person spends in the app to user turnover rates. Customer satisfaction measures how successfully an app meets user expectations and the likelihood of a user recommending the app. We’ll look at each of these app performance categories and talk about some specific metrics to gauge how your app is doing in each of them. Read More

New Consumer Apps

The Newest Consumer Apps You’ll Want to Use

Despite the millions of apps in the app stores, entrepreneurs keep coming up with great ideas for fun new consumer apps. InspiringApps recently had the privilege of working with three young companies to design and develop some exciting new consumer apps: ēdn, Voxicard, and Ahaa!

Ahaa! and Voxicard are both image-centric social apps meant to get you back in touch with your surroundings and connect you with friends and family across states and oceans. ēdn changes the way you garden, leveraging technology to help you at every stage from planting to harvesting. Here’s an overview of each of these consumer apps – we think you’ll want to try them out! Read More

Siri Shortcuts

Siri Shortcuts Offer Benefits to Consumers and Businesses

Siri Shortcuts, available with the release of iOS 12, are Apple’s next advance in the quest to create a more robust product assistant across all of their product line.

Most of us are familiar with Siri, Apple’s voice assistant that utilizes voice queries and a natural-language user interface to answer questions and perform any variety of actions. Siri is built into every device they sell, and with iOS 12 she’s about to get a lot more capable, thanks to Siri Shortcuts.

In a nutshell, Siri Shortcuts are designed to help consumers streamline the things they do often. They will transform how many people utilize their smart devices, and businesses that are prepared can also reap benefits from this feature. Read More

Coding Bootcamps

Do Coding Bootcamps Deliver on Jobs?

Coding bootcamps made their debut around 2011 and these intensive software training programs are still running strong. This likely comes as no surprise, as code related jobs remain on the rise, and the industry needs more developers. Software developer jobs offer individuals exciting career opportunities and, in some cases, the potential to earn high starting salaries.

If you’re interested in joining the developer ranks, does it matter where and how you pick up coding skills? Computer Science degrees from four-year universities offer an obvious path to breaking into tech, but not everyone has the time or resources to pursue a four year degree – especially if you’ve already got one in another field. But are coding bootcamps worth it? Can they deliver the same promises of employment as universities? Read More

Austin App Development

Mobile App Development and More in Austin, TX

Earlier this year we announced that we opened a second mobile app development office in Austin, Texas. We’re extremely excited to be part of the Austin community and wanted to share with you some of the unique opportunities it offers, not only for app development, but in the tech space and life in general. Read More

Dark UX Design

Dark UX Design – Leveraging User Research to Mislead

As app developers we talk often of the importance User Experience (UX) design, but in this post our hope is to make you aware of its less noble counterpart called Dark UX Design. Dark UX design, or dark patterns, are features of interface design crafted to trick users into doing something they might not want to do, but which benefit the business in question.

As a refresher, UX design at its best anticipates users’ needs and objectives, as well as their assumptions and behaviors, in order to increase the usability, accessibility, and enjoyment of a product. Typically, creating such benefits for the user also ultimately benefits the company as the product is often more successful as a result.

Dark UX design also seeks to understand the the user, and make intentional, well crafted design decisions. Unfortunately, as noted, the aim of these decisions is often to persuade, mislead, or otherwise encourage the user to partake in the company’s objectives, perhaps to the detriment of their own.

As the rules of an ever-changing technology industry continue to evolve, we are seeing consumers push back against such design choices, essentially asking designers to hold to high ethical standards. They are demanding transparency and accountability – the EU’s General Data Protection Regulation (GDPR) is a perfect example of this, with its emphasis on privacy by design. Read More

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