Importance of Color in Design

The Importance of Color in Design

Many things influence the design of the user interface, and the importance of color in design cannot be overstated. In fact, we begin formulating thoughts around an appropriate color palette for your digital product much earlier than you might expect.

In the first phase of the app development process, called discovery, we work with companies to identify their product vision and objectives. Through detailed research, discussion, and strategic analysis, we begin to define and visualize the end product. Although defining the user experience requirements take precedence, our thoughts around how we will use color in design of the user interface also begin to take shape.

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Discovery Phase of App Development

The Discovery Phase of App Development: Key for Success

We believe the discovery phase of the app development process is key to the success of your mobile app. Those of you new to app development might wonder what on earth we are “discovering,” so we’re going to devote this post to a deep dive into what’s involved.

Comparable in some ways to strategy development, the discovery phase aims to create a shared understanding of your product vision and objectives through detailed research, discussion, and analysis of your idea. The end goal is visualization of the entire scope of the app, defining a feature set that will drive app goals and create real value for users. Discovery is the first part of the app development process, and it lays the foundation for the design, development, and deployment that follows.

Most mobile app development companies utilize a workshop style meeting to get to the heart of (or “discover”) your idea. While this is a critical piece of the discovery phase, there is important work that needs to be done prior to the discovery workshop to make the time most effective.

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