App Performance Metrics

Top App Performance Metrics to Monitor

Even the most thoughtfully developed apps will need to evolve over time, and one effective way to spot opportunities for improvement is through use of app performance metrics.

App performance metrics fall into a number of different categories, and each one provides a unique look at app performance and areas for improvement. Broadly speaking, we believe it’s important to be keeping an eye on user acquisition, user engagement, and customer satisfaction.

User acquisition metrics reveal the success of your marketing efforts, monitoring things like the number of downloads and users. Engagement looks at how users interact with the app, from how long the average person spends in the app to user turnover rates. Customer satisfaction measures how successfully an app meets user expectations and the likelihood of a user recommending the app. We’ll look at each of these app performance categories and talk about some specific metrics to gauge how your app is doing in each of them. Read More

Avoiding App Store Rejection

Top Tips to Avoid App Store Rejection

After spending considerable resources to develop an app, no one wants to experience app store rejection. There are a number of common issues that cause apps to get rejected by the Apple App Store or Google Play, so it’s important from the outset to be familiar with the design, content, and tech requirements that are used to evaluate apps. Read More

Travel Apps

Great Travel Apps for Summer 2017

Summer officially starts this week! For some, summer means loading up the station wagon and hitting the road, while others take to the sky to visit faraway destinations. Wherever you are headed this summer, even if you’re staying local, you can learn more about your destination and get the most out of your time away with the help of some cool mobile apps. We’ve tested some travel apps to help you plan, stay safe, and enjoy your vacation. Read More

A Developer’s Perspective on Creating Apps for the New Apple TV

Apple TV, a digital media player that can receive content from multiple sources and stream it to a TV, was first released almost nine years ago. In October of this year, Apple released the fourth generation of the device with its own “tvOS” operating system. Numerous changes occurred to the platform, and one of the most exciting was Apple’s creation of the Apple TV App Store and the unprecedented invitation to outside developers to create apps for it.    

We couldn’t wait to experiment with coding on this new device, and two of our app developers jumped right in to test out the experience. Apple hopes to see the new Apple TV impact everything from entertainment to gaming to business, so we explored some simple apps in two of those areas.

Read More

App Stores

Book Excerpt: App Deployment and Distribution Options

If the goal is for your app to go to a distribution partner like the Apple App Store or Google Play, you may need someone to help you navigate those waters. You will also need developer accounts with those outlets and may need to coordinate the launch with the marketing team. Planning should start at least a month prior to distribution.

For internal enterprise distribution you don’t need to worry about potential issues with the Store or Marketplace, but you may need help with distributing the app to your users in the field. Additionally, distribution and the communication plan surrounding it will need to be coordinated.

What are my options?

The storefront you utilize to get your app into the market will largely depend on decisions made early on in the process about the form and function of your app. For instance, if you decided to focus on Apple products, then the Apple App Store will be the logical choice. Similarly, Google Play, Nook and Amazon represent options for other hardware and software platforms.

There are four notable distribution options for your finished product—through online stores, ad-hoc distribution, enterprise distribution, or via the web.

Read More

iPad Apps Approval Process

No one can deny the buzz and enthusiasm surrounding the recent iPad announcement. The sentiment is shared among many developers and consumers alike. But Apple could face a sizable challenge around launch time.

By the time the iPhone SDK was opened to developers, there were already millions of devices in the market. Developers were encouraged to test on hardware (iPhone and iPod Touch) before submitting to the App Store, instead of relying on Read More

Interested in industry news and trends?

Sign up for our monthly email to get the highlights on technologies and innovations impacting mobile strategy.