IoT Apps for Business & Home

How IoT Apps are Impacting Business and Personal Life

The Internet of Things (IoT) is reshaping industries, and an increasing number of IoT apps are being built to leverage this technology in both business and personal settings.

The idea of the “Internet of Things” dates back to the late 1990s, but the opportunities have been multiplying rapidly in recent years. McKinsey estimates it will grow into an $11 trillion industry segment by 2025. The term IoT is mainly used to reference extending internet connectivity to devices that would not normally be considered “smart.” Sensors are imbedded in everything from natural to man-made objects, enabling these devices to transfer data over the network, independently of any sort of human action.

IoT apps collect and leverage this sensor data, providing an interface for businesses to do everything from operate more efficiently to improve customer experience. IoT apps are also enabling consumers to take better control of their health, home, and more. In this post, we’ll review some of the ways IoT apps are being used to manage health, increase workplace efficiency, and customize your home.

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Augmented Reality (AR)

How Augmented Reality (AR) Can Benefit Business

Augmented Reality (AR) applications have grown significantly in recent years, and if you are in business leadership, this emerging technology should definitely be on your radar. It has the potential to revolutionize the way many companies operate.

To understand how augmented reality works, it’s helpful to take a step back and think about how we understand “reality.” In many ways, your senses define your physical reality. What you see, what you hear, what you touch and smell and taste, all combine to create your perception of what is in your world. In the case of sight, you make sense of what is in front of you by comparing what you see with what you’ve seen before. You know what a tree is, what a person is. You can tell an adult from a child. You know that stores sell things. But is a certain store you’ve happened upon open right now? You don’t know, not without more information.

What if, while looking at that store from your car, your reality included their store hours? If you saw in clear text (or a clock face) the time they open or close, hovering over the building? It wouldn’t be real in the physical sense, but as part of your perception it would be real information you can act on. With that addition made, we could say that your reality has been augmented. You would have experienced AR.

Augmented Reality is technology that adds new information to what your senses perceive. While there is some audible AR tech, today’s augmented reality technology is mostly focused on the visual. It enhances or expands real life by superimposing computer images on top of your view of reality. It’s important to note that this is distinct from Virtual Reality (VR) which replaces your world with a computer generated one.

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Top Leadership Books for 2019

Top Leadership Books to Read in 2019

From office politics and communication to ethical business practices and technology, the last few years offer us numerous titles claiming to be the top leadership books to read in 2019. A basic internet search pulls up an overwhelming lineup of options, which can make choosing your reading list an exhaustive research exercise.

Heading into the new year, we selected a sampling of books for every leader. Although writing about leadership claims a rich, millennia-long history, our choices reflect some of the newer thoughts that have been emerging within the last several years. We sought to address what makes a good leader from multiple perspectives. These books teach through anecdotes, apply modern psychology and philosophy, and hone in on the most important indicators of successful leadership in an ever-evolving business world.

We welcome your comments on which of these top leadership books to read in 2019 you plan to add to your reading list — and please share with us any other eye-opening titles you have found beneficial to your leadership practices.

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Eight Great Books

Eight Great Books to Read in 2018

Great books, thankfully, are not hard to find these days. The bigger challenge for many is whittling down the options to a manageable number!

As literature is an important part of growing, both professionally and personally, we took some time to think about what great books we might want to add to our ever-expanding reading list. We share a short list of some of our top book choices for 2018 below – we’d love to hear if there’s another “must have” you suggest we add.

While all of these books can be found on Amazon, the link we’ve included will take you to purchase at the Boulder Book Store. InspiringApps was founded in Boulder, and we love to support local businesses when we can. Read More

Monetization: Make Money with Apps

Show Me the Money: How Mobile Apps Make Money

It’s estimated that somewhere around 90% of apps in the app stores are able to be downloaded for free, causing many clients to wonder how app creators are able to actually make money. There are a number of different ways to earn revenue, or “monetize” your app, but no one of them is a silver bullet. The right paid user experience is heavily dependent on your target market, so it’s important to make sure you understand your audience before selecting a monetization model.

We don’t have the space in this post to talk about how to familiarize yourself with your market and competition, but we do provide those insights in our free e-book Inspiring Apps: A Business Perspective on Building Mobile Apps. In this post, we’ll review the most common monetization strategies available so you can figure out the best way to make money off your app.

As you read the options, we encourage you to think about what’s unique about your app and what people would pay for the ability to use it. Likewise, it’s important to contemplate your financial situation and timetable as you select a monetization model – can you initially forego revenue to gather users and perhaps gain more revenue overall? Some models earn more money initially while profits come later in others. Read More

Grow your Business

Using Apps to Help Grow Your Business: The Trispective Group

Some apps stand alone as businesses in and of themselves, while others are used to expand an existing business. Expansion can happen in a variety of ways, such as increasing current customer engagement or providing tools to a sales team. We recently had the privilege of working with The Trispective Group to help grow their business by creating an app that opens up their services to new markets. The new app makes their expertise accessible to those beyond their current core audience. Read More

App Developer Questions

Best Questions to Ask to Find the Right Mobile App Developer

How do you determine which mobile app developer is the best one to hire for your project? It’s a question many businesses are asking themselves these days, and rightly so. StrategyAnalytics predicts that by 2022, 59% of the world’s population will own smartphones. With that comes mobile apps and the opportunity to use them to engage customers, grow your business, or sell your product.

Finding the right mobile app development company takes time, effort, research, and knowing the right questions to ask. If you’re totally new to mobile app development, you may find it helpful to first obtain a basic understanding of the app design and development process, before digging into the qualifications of a specific company. Consider reading our book, Inspiring Apps: A Business Perspective on Building Mobile Apps. It’s free to download and was written to help leaders gain a foundational understanding of the business and technical considerations involved in building an app.

If you already have the lay of the land, you can learn a lot about mobile app development companies by reviewing their web sites, evaluating their client list, and looking at their past work. Once you’ve done that, we recommend you dig a little deeper for additional insights by asking questions like the ones we’ve compiled here. Read More

Product Companion App - monkii

Using Mobile Apps to Enhance a Physical Product: The monkii App

Apps are a regular part of life these days, doing everything from connecting us to friends to helping us buy products we like to guiding our adventures in a new town. Most of the time, apps stand alone in their functionality, but apps can also be utilized to enhance user experience with a physical product. We recently built such a companion app for fitness company, monkii.co, and you might find your company’s product could benefit from something similar. When done well, a product/app combination can lead to new market opportunities and increased sales. Read More

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