August 20, 2018
Category: Mobile Industry
Coding bootcamps made their debut around 2011 and these intensive software training programs are still running strong. This likely comes as no surprise, as code related jobs remain on the rise, and the industry needs more developers. Software developer jobs offer individuals exciting career opportunities and, in some cases, the potential to earn high starting salaries.
If you’re interested in joining the developer ranks, does it matter where and how you pick up coding skills? Computer Science degrees from four-year universities offer an obvious path to breaking into tech, but not everyone has the time or resources to pursue a four year degree – especially if you’ve already got one in another field. But are coding bootcamps worth it? Can they deliver the same promises of employment as universities? Read More
August 6, 2018
Category: App Development
Whether you are an entrepreneur with a new business idea or a CEO looking to increase productivity with a mobile app, a top concern on your mind is undoubtedly the cost to develop an app. Starting around $25,000 for a simple standalone app, and running to over $1,000,000 for a complex app with numerous integrations and features, app development costs depend on a series of factors.
What determines the ballpark cost to develop an app? As you would expect, app development cost is heavily influenced by the app’s features and functionality. A complex feature set requires additional up front work to understand the user experience needs, and also lends to increased complexity in visual interface design. Coding those features obviously requires time, and each piece of functionality must undergo it’s own quality assurance testing.
While an app’s features and functionality play a significant role in determining the cost to develop an app, there are other factors that impact the bill. These include things like the development platform, user interface, server requirements, and even the type of agency hired. We’ll review some of these factors before talking about typical app development costs. Read More
July 9, 2018
Category: App Design
As app developers we talk often of the importance User Experience (UX) design, but in this post our hope is to make you aware of its less noble counterpart called Dark UX Design. Dark UX design, or dark patterns, are features of interface design crafted to trick users into doing something they might not want to do, but which benefit the business in question.
As a refresher, UX design at its best anticipates users’ needs and objectives, as well as their assumptions and behaviors, in order to increase the usability, accessibility, and enjoyment of a product. Typically, creating such benefits for the user also ultimately benefits the company as the product is often more successful as a result.
Dark UX design also seeks to understand the the user, and make intentional, well crafted design decisions. Unfortunately, as noted, the aim of these decisions is often to persuade, mislead, or otherwise encourage the user to partake in the company’s objectives, perhaps to the detriment of their own.
As the rules of an ever-changing technology industry continue to evolve, we are seeing consumers push back against such design choices, essentially asking designers to hold to high ethical standards. They are demanding transparency and accountability – the EU’s General Data Protection Regulation (GDPR) is a perfect example of this, with its emphasis on privacy by design. Read More
June 18, 2018
Category: App Development
With the implementation of the EU’s General Data Protection Regulation (GDPR) last month, many clients are wondering how GDPR impacts app development stateside. While there is, of course, no simple answer, this post will review some key implications of GDPR at a high level so you know where you might need to dig deeper. Read More
January 22, 2018
As anyone who has attended CES can attest, tech innovations for 2018 abound. Since none of us can predict the future, it’s hard to know for certain which technologies will truly take off. Nonetheless, there is something to be said for looking ahead to the coming year and seeking to identify and leverage key technologies that could propel your business forward.
Below we’ve compiled a few tech innovations that have grabbed our attention and seem to show lots of promise. Most are not new concepts, but are ones that have the potential to be more fully realized in everyday life this coming year. Read More
Great books, thankfully, are not hard to find these days. The bigger challenge for many is whittling down the options to a manageable number!
As literature is an important part of growing, both professionally and personally, we took some time to think about what great books we might want to add to our ever-expanding reading list. We share a short list of some of our top book choices for 2018 below – we’d love to hear if there’s another “must have” you suggest we add.
While all of these books can be found on Amazon, the link we’ve included will take you to purchase at the Boulder Book Store. InspiringApps was founded in Boulder, and we love to support local businesses when we can. Read More
November 6, 2017
Category: Business & Strategy
It’s estimated that somewhere around 90% of apps in the app stores are able to be downloaded for free, causing many clients to wonder how app creators are able to actually make money. There are a number of different ways to earn revenue, or “monetize” your app, but no one of them is a silver bullet. The right paid user experience is heavily dependent on your target market, so it’s important to make sure you understand your audience before selecting a monetization model.
We don’t have the space in this post to talk about how to familiarize yourself with your market and competition, but we do provide those insights in our free e-book Inspiring Apps: A Business Perspective on Building Mobile Apps. In this post, we’ll review the most common monetization strategies available so you can figure out the best way to make money off your app.
As you read the options, we encourage you to think about what’s unique about your app and what people would pay for the ability to use it. Likewise, it’s important to contemplate your financial situation and timetable as you select a monetization model – can you initially forego revenue to gather users and perhaps gain more revenue overall? Some models earn more money initially while profits come later in others. Read More
October 9, 2017
Category: Business & Strategy
Creativity, according to dictionary.com, is the “ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.” Creativity generates jobs, drives economic growth, and forges new industries. It’s a highly regarded skill, but often only attributed to entrepreneurs, innovators, and change makers.
A creative-minded team of brothers, David and Tom Kelley, would like to change that perception. David is the founder of the Stanford d.school and the well-known design firm IDEO, where Tom is a partner. They are authors of the book Creative Confidence, written in part “to help individuals and organizations unleash their full potential – and build their own creative confidence.” The Kelleys argue that everyone has a creative side, even those who claim not to, but not everyone has the courage to be creative. They believe that creativity can be nurtured and mastered, but that we are constrained by the fear of failing. Read More
September 11, 2017
Category: InspiringApps News, Client Projects
Some apps stand alone as businesses in and of themselves, while others are used to expand an existing business. Expansion can happen in a variety of ways, such as increasing current customer engagement or providing tools to a sales team. We recently had the privilege of working with The Trispective Group to help grow their business by creating an app that opens up their services to new markets. The new app makes their expertise accessible to those beyond their current core audience. Read More
August 21, 2017
Cloud computing refers to the practice of using a network of remote servers (rather than a local server or personal computer) to host, manage, and process data. The cloud offers numerous benefits from reliability to operational agility to cost effectiveness. About a year ago we expounded on some of the top reasons to choose cloud computing, speaking at a high level of the reasons why many businesses opt to utilize cloud services.
Since that time, clients have asked us for more details about the cost of cloud computing. A valid question, but challenging to answer since “the cloud” isn’t a single entity or type of service, despite what the name suggests. In the same way physical clouds come in different forms (stratus, cumulus, cirrus, to name a few), cloud computing is often broken into different services: IaaS (Infrastructure-as-a-Service), PaaS (Platform-as-a-Service), and SaaS (Software-as-a-Service). And a few years ago, the Functions-as-a-Service (also known as “Serverless”) model entered the scene. Read More
Interested in industry news and trends?
Sign up for our monthly email to get the highlights on technologies and innovations impacting mobile strategy.