June 19, 2017
Category: Mobile Industry
Summer officially starts this week! For some, summer means loading up the station wagon and hitting the road, while others take to the sky to visit faraway destinations. Wherever you are headed this summer, even if you’re staying local, you can learn more about your destination and get the most out of your time away with the help of some cool mobile apps. We’ve tested some travel apps to help you plan, stay safe, and enjoy your vacation. Read More
April 5, 2017
Category: Mobile Industry
Mobile device security is an important consideration in the digital age, given the high amount of time many of us spend using phones and tablets to conduct personal and corporate business. Android and iOS devices employ various security measures to keep data safe. In this post we compare two security methods used on both devices: data encryption and data accessibility. We’ll wrap up with recommendations for steps you can take to protect your data and improve your mobile device security. Read More
February 20, 2017
The use of speech recognition technology is increasing and your business could benefit. Do you remember the first time you heard an automated voice recite, “press or say one” when you called a service center? How about the first time you used the little microphone icon on your phone to dictate a text? The option to speak instead of press or type was novel and exciting. Today, speech recognition technology has advanced so significantly that the software can “comprehend” complete sentences, not just a simple number or word. In this blog post, we review what speech recognition is, software options, and current uses. We wrap up with some ideas about the future of speech recognition. Read More
August 15, 2016
This month Apple signaled its commitment to advance the development of Artificial Intelligence (AI) in its products with the acquisition of tech startup Turi, a machine learning platform for developers. The move follows a growing trend by major tech companies such as IBM and Google to create and implement more advanced technology in the growing Chatbot industry.
For those new to the term, a ‘bot’ is simply software that’s been designed to automate tasks. Chatbots (from Chatter + Robot) take this to next level by simulating human conversation, making it seem as though you are talking with a human as you use the bot. While programs that recognize and respond to language have been around for decades, they have become a standard offering in consumer devices in more recent years. These programs use natural language processing, the ability to understand and use human conversational phrases, to interact with humans on simple tasks. Nearly all users of smartphones or messaging apps have experienced this technology, the most well-known being Siri by Apple, Alexa by Amazon, and Cortana by Microsoft. Read More
July 18, 2016
Category: App Development
A common question we receive is whether we recommend building both iOS and Android versions of an app at the same time or just one at a time. And if they are built at different times, should iOS or Android app development come first? We touch on this question in Chapter 3 of our book Inspiring Apps: A Business Perspective on Building Mobile Apps, but will provide more insight on this debated topic here.
June 6, 2016
Category: App Development
We’ve talked a lot in recent months about developing an app and the basics of app marketing, but launching your app is really just the beginning. There are many things to do to keep your app users engaged, and to keep your app running smoothly, after the first version hits the app stores. Here are some things to consider post v1.
While it may seem obvious, make sure your app stays relevant to your users. They purchased your app because it met a need. As their needs evolve, make sure your app does too. Staying relevant could include everything from keeping content fresh, to adding new features, to offering special promotions throughout the year. Paying attention to what features your top users employ can help give insights into areas you want to continue to grow. Read More
June 18, 2015
Brad led a lively online discussion with the Google Small Business community, fielding questions ranging in topic from the “app graveyard” to a frequently asked question about the cost to build an app.
It was a first for InspiringApps to participate in this type of forum and we had a lot of fun with it. The Google moderator, Berrak, started the discussion off with a question to distinguish between a mobile app and a mobile website and we kept rolling from there. Participation from the community included questions about the Upbeat Workouts app to “going big” with your app right out of the gate.
Thank you to all who participated and to our Google moderator, Berrak Sarikaya. You can read the full hour’s worth of discussion here: https://plus.google.com/u/0/events/cenmae20j1522psnqvifhs2idd0
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