April 1, 2019
Category: App Design
The generation in which we were born influences many things in our lives, including our relationship with technology. As a result, it’s valuable to consider generational demographics as you design and develop your app.
We’ve written before about market considerations for app development, noting the importance of defining your product vision and objectives prior to launching into any technical work. One of the most critical items to pinpoint is your target user — the person for whom your app solves a problem or meets a need.
The work to understand a target user is typically called customer segmentation. Customer segmentation is a strategic process of identifying a narrowed customer base with similar differentiators – demographic, geographic, behavioral, etc. The process not only helps your marketing efforts, but also allows you to better understand the behaviors and expectations your customers will have when using your product.Read More
May 21, 2018
Inclusive design refers to design that considers the full range of human diversity with respect to ability, language, culture, gender, age, and other forms of human difference. Inclusive design seeks to make the best possible product for the largest number of people. We are passionate about this topic for a number of reasons, and were thrilled to be able to present a session on it last week at Boulder Startup Week.
While considerations for those with some form of disability is only one facet of inclusive design, we chose to focus our session on it for the sake of time. We shared a bit of history, talked about motivation, and showed several real world examples that demonstrated how designing for accessibility improved the UX/UI for all.
We can’t cover all the details in this post, but we’ll share some big picture concepts and include some recommended readings on this topic. Feel free to contact us if you’d like to see some of the demos we shared or talk more specifically. Read More
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