App Performance Metrics

Top App Performance Metrics to Monitor

Even the most thoughtfully developed apps will need to evolve over time, and one effective way to spot opportunities for improvement is through use of app performance metrics.

App performance metrics fall into a number of different categories, and each one provides a unique look at app performance and areas for improvement. Broadly speaking, we believe it’s important to be keeping an eye on user acquisition, user engagement, and customer satisfaction.

User acquisition metrics reveal the success of your marketing efforts, monitoring things like the number of downloads and users. Engagement looks at how users interact with the app, from how long the average person spends in the app to user turnover rates. Customer satisfaction measures how successfully an app meets user expectations and the likelihood of a user recommending the app. We’ll look at each of these app performance categories and talk about some specific metrics to gauge how your app is doing in each of them. Read More

Kotlin Android Development

Kotlin: A Powerful New Android Programming Language

Android mobile app development is being shaken up by a newcomer – the Kotlin programming language – which in a few short years has gained enormous attention along with a small but growing share of the language market.

Kotlin was first officially released in February 2016 by JetBrains, the company behind IntelliJ IDEA, the heart of Android Studio, the tool used for most Android mobile app development. Less than two years later Google announced official support for Kotlin on Android at Google I/O 2017, and as of the release of Android Studio 3.0 a few months later, it is now built into the development toolset, officially making it a first-class Android language. It has made inroads into a lot of high-profile companies, including Amazon Web Services, Evernote, Pinterest, Coursera, Netflix, Uber, Square, Trello, Basecamp, and others. Read More

New Consumer Apps

The Newest Consumer Apps You’ll Want to Use

Despite the millions of apps in the app stores, entrepreneurs keep coming up with great ideas for fun new consumer apps. InspiringApps recently had the privilege of working with three young companies to design and develop some exciting new consumer apps: ēdn, Voxicard, and Ahaa!

Ahaa! and Voxicard are both image-centric social apps meant to get you back in touch with your surroundings and connect you with friends and family across states and oceans. ēdn changes the way you garden, leveraging technology to help you at every stage from planting to harvesting. Here’s an overview of each of these consumer apps – we think you’ll want to try them out! Read More

Cost to Develop an App

The Cost to Develop an App

Whether you are an entrepreneur with a new business idea or a CEO looking to increase productivity with a mobile app, a top concern on your mind is undoubtedly the cost to develop an app. Starting around $25,000 for a simple standalone app, and running to over $1,000,000 for a complex app with numerous integrations and features, app development costs depend on a series of factors.

What determines the ballpark cost to develop an app? As you would expect, app development cost is heavily influenced by the app’s features and functionality. A complex feature set requires additional up front work to understand the user experience needs, and also lends to increased complexity in visual interface design. Coding those features obviously requires time, and each piece of functionality must undergo it’s own quality assurance testing.

While an app’s features and functionality play a significant role in determining the cost to develop an app, there are other factors that impact the bill. These include things like the development platform, user interface, server requirements, and even the type of agency hired. We’ll review some of these factors before talking about typical app development costs. Read More

Austin App Development

Mobile App Development and More in Austin, TX

Earlier this year we announced that we opened a second mobile app development office in Austin, Texas. We’re extremely excited to be part of the Austin community and wanted to share with you some of the unique opportunities it offers, not only for app development, but in the tech space and life in general. Read More

Dark UX Design

Dark UX Design – Leveraging User Research to Mislead

As app developers we talk often of the importance User Experience (UX) design, but in this post our hope is to make you aware of its less noble counterpart called Dark UX Design. Dark UX design, or dark patterns, are features of interface design crafted to trick users into doing something they might not want to do, but which benefit the business in question.

As a refresher, UX design at its best anticipates users’ needs and objectives, as well as their assumptions and behaviors, in order to increase the usability, accessibility, and enjoyment of a product. Typically, creating such benefits for the user also ultimately benefits the company as the product is often more successful as a result.

Dark UX design also seeks to understand the the user, and make intentional, well crafted design decisions. Unfortunately, as noted, the aim of these decisions is often to persuade, mislead, or otherwise encourage the user to partake in the company’s objectives, perhaps to the detriment of their own.

As the rules of an ever-changing technology industry continue to evolve, we are seeing consumers push back against such design choices, essentially asking designers to hold to high ethical standards. They are demanding transparency and accountability – the EU’s General Data Protection Regulation (GDPR) is a perfect example of this, with its emphasis on privacy by design. Read More

GDPR Impacts App Development

How GDPR Impacts App Development

With the implementation of the EU’s General Data Protection Regulation (GDPR) last month, many clients are wondering how GDPR impacts app development stateside. While there is, of course, no simple answer, this post will review some key implications of GDPR at a high level so you know where you might need to dig deeper. Read More

Avoiding App Store Rejection

Top Tips to Avoid App Store Rejection

After spending considerable resources to develop an app, no one wants to experience app store rejection. There are a number of common issues that cause apps to get rejected by the Apple App Store or Google Play, so it’s important from the outset to be familiar with the design, content, and tech requirements that are used to evaluate apps. Read More

STEAM skills

Kids & Technology: Developing STEAM skills

As a company that delights in using technology to bring ideas to life, we know how important it is for the next generation to develop the skills and knowledge they need to be successful innovators. While there are many ways this can occur, we appreciate an educational approach called STEAM (standing for Science, Technology, Engineering, Art, and Mathematics). This philosophy embraces teaching skills and subjects in an integrated way that resembles how those subjects will be applied in real life. Many schools do emphasize STEAM skills, but there are also a number of ways outside the classroom to encourage exploration and growth.

With summer around the corner, now is the perfect time to start planning for ways to inspire your student to learn STEAM skills while still having fun! To help you with this, we have put together a few ideas ranging from camps to at-home projects and competitions. Read More

App Development Buzzwords

Decoding Software Development Buzzwords

Software developers have their fair share of development buzzwords, lingo, slang, and jargon. Walking into a developer’s office can sometimes feel like stepping off the plane in a new country. You think you know which direction you are going but can’t read the signs because your phrasebook is still packed in your suitcase. We hope this post helps to decode some of those development buzzwords and provides you with a basic understanding of common software development terms. Read More

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