Blockchain Technology

Blockchain and Mobile App Development

Blockchain is an emerging technology that has the potential to reshape numerous industries, including mobile apps. Among other things, it offers the ability to secure data, reduce intermediaries, provide global transparency, and keep an immutable record.

In this blog, we’ll provide a basic overview of how the technology works, the benefits it can offer in a variety of industries, and some opportunities within the mobile app economy.

Read More

Google I/O Keynote Highlights 2019

The annual Google I/O Conference conference got off to a big start Tuesday with a keynote session rolling out new hardware, software, innovations, and upgrades that had attendees and media observers on their feet with excitement.

The biggest – and most anticipated – hardware announcement at the Google I/O Keynote was the new Google Pixel 3a and 3a XL phones, which trade performance and extras for affordability, coming in several hundred dollars under their more feature-rich predecessors. And the audience was very appreciative of a 3.5mm headphone jack, missing and sorely missed from earlier Pixel phones. Google dropped the processor’s strength, put a 64GB limit on available storage and removed waterproofng and wireless charging capabilities to get the price down and free up space for the headphone jack.

Read More
Tips for Pitching An App

Tips for Pitching An App to Potential Investors

One challenge that many start-ups face is obtaining finances, so we put together some tips for pitching an app to potential investors. Outside investment can accelerate the development of your app, support programs to market it, and provide a powerful endorsement of you and your app.

Your app idea might have all the elements needed to succeed, but how you share your idea can make a big difference in the kind of funding you receive. These tips for pitching an app highlight some elements that can make your idea attractive to investors. They focus on differentiating yourself from the competition and presenting realistic — but inspiring — goals.

Read More
Generation Impacts App Design

Designing Apps for Different Generations

The generation in which we were born influences many things in our lives, including our relationship with technology. As a result, it’s valuable to consider generational demographics as you design and develop your app.

We’ve written before about market considerations for app development, noting the importance of defining your product vision and objectives prior to launching into any technical work. One of the most critical items to pinpoint is your target user — the person for whom your app solves a problem or meets a need.

The work to understand a target user is typically called customer segmentation. Customer segmentation is a strategic process of identifying a narrowed customer base with similar differentiators – demographic, geographic, behavioral, etc. The process not only helps your marketing efforts, but also allows you to better understand the behaviors and expectations your customers will have when using your product.

Read More
IoT Apps for Business & Home

How IoT Apps are Impacting Business and Personal Life

The Internet of Things (IoT) is reshaping industries, and an increasing number of IoT apps are being built to leverage this technology in both business and personal settings.

The idea of the “Internet of Things” dates back to the late 1990s, but the opportunities have been multiplying rapidly in recent years. McKinsey estimates it will grow into an $11 trillion industry segment by 2025. The term IoT is mainly used to reference extending internet connectivity to devices that would not normally be considered “smart.” Sensors are imbedded in everything from natural to man-made objects, enabling these devices to transfer data over the network, independently of any sort of human action.

IoT apps collect and leverage this sensor data, providing an interface for businesses to do everything from operate more efficiently to improve customer experience. IoT apps are also enabling consumers to take better control of their health, home, and more. In this post, we’ll review some of the ways IoT apps are being used to manage health, increase workplace efficiency, and customize your home.

Read More
Discovery Phase of App Development

The Discovery Phase of App Development: Key for Success

We believe the discovery phase of the app development process is key to the success of your mobile app. Those of you new to app development might wonder what on earth we are “discovering,” so we’re going to devote this post to a deep dive into what’s involved.

Comparable in some ways to strategy development, the discovery phase aims to create a shared understanding of your product vision and objectives through detailed research, discussion, and analysis of your idea. The end goal is visualization of the entire scope of the app, defining a feature set that will drive app goals and create real value for users. Discovery is the first part of the app development process, and it lays the foundation for the design, development, and deployment that follows.

Most mobile app development companies utilize a workshop style meeting to get to the heart of (or “discover”) your idea. While this is a critical piece of the discovery phase, there is important work that needs to be done prior to the discovery workshop to make the time most effective.

Read More
Mobile App Quality Testing

Mobile App Quality Testing

Mobile app quality testing is an essential part of the mobile app development process, yet we find many clients are largely unaware of what it is and why it matters.

Quality Assurance (QA) testing is the process where a person or team validates an app’s design and verifies its functionality. Simply put, it means the app development company takes the time to make sure that the app is easy and intuitive to use, and that it actually works the way it was intended — without the app crashing or acting weird.

Read More
Apps to Help Keep Your New Year's Resolutions

Apps That Help You Keep Your New Year’s Resolutions

Apps help to streamline life in many ways, so it probably comes as no surprise that you can use apps to help you with your New Year’s resolutions as well. The top ten New Year’s resolutions for 2017 and 2018 weren’t too different, so we think it’s likely many of you will have eating healthier, exercising, managing money, or starting a new hobby somewhere on your 2019 list.

With that in mind, we’ve pulled together a collection of apps to help you with your New Year’s resolutions. The apps are organized into five groups: exercise, mental health, hobbies, money management, and healthy eating. We hope they help you to keep your resolutions on track, right from the start.

Read More
Parental Controls for Screen Time

Parental Controls for Screen Time

With over 95% of teens having access to smart phones, and plenty of younger children as well, it’s no surprise that parental controls for screen time have become ever more important. The upcoming holiday break from school means kids will be tempted to rack up even more screen time, so now might be an ideal time to implement some parental controls if it’s on your to-do list.

There are a number of great options to help control screen time on phones, tablets, and computers. This post will review several popular options to help you find the right fit for your family. Some are oriented just for mobile devices, while others provide parental controls across multiple devices. Read More

App Performance Metrics

Top App Performance Metrics to Monitor

Even the most thoughtfully developed apps will need to evolve over time, and one effective way to spot opportunities for improvement is through use of app performance metrics.

App performance metrics fall into a number of different categories, and each one provides a unique look at app performance and areas for improvement. Broadly speaking, we believe it’s important to be keeping an eye on user acquisition, user engagement, and customer satisfaction.

User acquisition metrics reveal the success of your marketing efforts, monitoring things like the number of downloads and users. Engagement looks at how users interact with the app, from how long the average person spends in the app to user turnover rates. Customer satisfaction measures how successfully an app meets user expectations and the likelihood of a user recommending the app. We’ll look at each of these app performance categories and talk about some specific metrics to gauge how your app is doing in each of them. Read More

« Previous page

Interested in industry news and trends?

Sign up for our monthly email to get the highlights on technologies and innovations impacting mobile strategy.