App Integration

App Integration: Building Apps that Interface with Others

App integration, in a general sense, is the process of bringing resources or capabilities from one application to another. As the world of apps continues to evolve, app integration is becoming expected in many contexts. For example, if you’ve ever used your Facebook credentials to login to another app, you’ve taken advantage of an app integration. The developer of the second application spared you the hassle of providing personal details by integrating their authentication process with Facebook.

Not only can the creation of your app benefit from your developer leveraging app integrations, but you can also create your app in a way that allows it to be integrated into other apps. This could either lead to a revenue opportunity for you or help to broaden the reach of your app or platform.

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Augmented Reality (AR)

How Augmented Reality (AR) Can Benefit Business

Augmented Reality (AR) applications have grown significantly in recent years, and if you are in business leadership, this emerging technology should definitely be on your radar. It has the potential to revolutionize the way many companies operate.

To understand how augmented reality works, it’s helpful to take a step back and think about how we understand “reality.” In many ways, your senses define your physical reality. What you see, what you hear, what you touch and smell and taste, all combine to create your perception of what is in your world. In the case of sight, you make sense of what is in front of you by comparing what you see with what you’ve seen before. You know what a tree is, what a person is. You can tell an adult from a child. You know that stores sell things. But is a certain store you’ve happened upon open right now? You don’t know, not without more information.

What if, while looking at that store from your car, your reality included their store hours? If you saw in clear text (or a clock face) the time they open or close, hovering over the building? It wouldn’t be real in the physical sense, but as part of your perception it would be real information you can act on. With that addition made, we could say that your reality has been augmented. You would have experienced AR.

Augmented Reality is technology that adds new information to what your senses perceive. While there is some audible AR tech, today’s augmented reality technology is mostly focused on the visual. It enhances or expands real life by superimposing computer images on top of your view of reality. It’s important to note that this is distinct from Virtual Reality (VR) which replaces your world with a computer generated one.

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Social App Development

Key Features of a Successful Social App

We love developing apps of all kinds, and social apps are no exception. Our most recent foray into social app development started with a visit from two entrepreneurs looking to build an app to create conversations through music. The result, Chime It lets users communicate with friends through music by snipping parts of songs from their music library to send to friends. About the same time, we partnered with another start-up to build an app called Empath. This social app allows users to share feelings anonymously but also build deeper relationships with people they care about.

We learned a lot and reinforced some previous lessons in the course of developing these two social apps. While the basic principles for mobile app development remain the same, there are some unique development considerations when building a social app. In our experience, the most successful social apps share some common features. Read More

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