July 9, 2018
Category: App Design
As app developers we talk often of the importance User Experience (UX) design, but in this post our hope is to make you aware of its less noble counterpart called Dark UX Design. Dark UX design, or dark patterns, are features of interface design crafted to trick users into doing something they might not want to do, but which benefit the business in question.
As a refresher, UX design at its best anticipates users’ needs and objectives, as well as their assumptions and behaviors, in order to increase the usability, accessibility, and enjoyment of a product. Typically, creating such benefits for the user also ultimately benefits the company as the product is often more successful as a result.
Dark UX design also seeks to understand the the user, and make intentional, well crafted design decisions. Unfortunately, as noted, the aim of these decisions is often to persuade, mislead, or otherwise encourage the user to partake in the company’s objectives, perhaps to the detriment of their own.
As the rules of an ever-changing technology industry continue to evolve, we are seeing consumers push back against such design choices, essentially asking designers to hold to high ethical standards. They are demanding transparency and accountability – the EU’s General Data Protection Regulation (GDPR) is a perfect example of this, with its emphasis on privacy by design. Read More
October 24, 2017
Category: App Development
App accessibility refers to the concept of building an app in such a way that it is usable by people with the widest possible range of abilities, including those who are living with disabilities. While the ADA’s Web Content Accessibility Guidelines (WCAG) 2 standards do not specifically address mobile apps, we think app accessibility is the right thing to do on many levels. Even from a pragmatic perspective, one billion people, or 15% of the world’s population, experience some form of disability, so overlooking app accessibility reduces your potential user base significantly. Read More
February 7, 2017
Category: App Design
Thoughtful design offers a definitive competitive advantage in numerous industries, and app development is no exception. Design impacts everything from the app’s appearance, to its ease of use, to the emotions people feel while using it. As noted in our book review of Hooked: How to Build Habit Forming Products, the way people feel when interacting with a product strongly influence whether or not it succeeds.
InspiringApps employs a four-stage process (discovery, design, development, and deployment) to take a mobile application from start to finish. While each phase is critical to the launch of a successful product, decisions made during the design phase lay the foundation for the app. Our designers understand the impact of design and consider many factors in order to create an outstanding product.
It’s useful as a client to have a high level understanding of the process and tools, for it enables you to know what kind of information is valuable at each stage. The list below summarizes the app design tools we use frequently. Each tool has a place in the process, enabling us to ideate, communicate needs with our team, and share the developing vision with our clients. Read More
December 2, 2013
Category: InspiringApps News, IA Team
Aaron joined the InspiringApps team earlier this year after moving to Colorado from Texas in 2010. Art runs in his blood: “We have a lot of artists in my family – one of my family members was even an animator on Pinocchio.”
Aaron grew up wanting to be a comic book artist. While he was working on improving his skills, he started using Photoshop and Illustrator. “A lot of people were making comics with them, so I learned how to use the software,” he said. His appreciation for UI and UX grew out of his experiences with bad design. “A lot of comic book artists were making great art, but the design didn’t flow with the story.” With most media transitioning from print to web, Aaron chose to embrace the change instead fighting it, and he learned the ins and outs of web design.
A huge movie buff, Aaron’s favorite project was the first film he worked on, Bubba Ho-Tep: “It was such a weird film, and I got to work with one of my favorite horror icons.” His experience doing viral marketing for the project led to an interest in the psychology of how people responded to various marketing and design strategies. This fed into his UI knowledge and helped him grow his web design skillset.
Here at InspiringApps, Aaron helps bring our apps to life. “I take the clients’ words and descriptions of how they’d like the app to look, and I visualize it on screen,” he said. Aaron pays special attention to a client’s brand and their intended audience, developing the workflow of how an app will be used and adding aesthetics. He has a unique method of creating wireframes. “My wireframes are ‘mid-fidelity,’” he explained. “That’s probably not a real word, but I try to give a better picture of what the art will look like than most low-fidelity wireframes.” After the developers have finished, Aaron then returns to the designs and fine-tunes the artwork.
Aaron’s favorite part of living in the Boulder area is the great beer, and his favorite kinds reveal the artist in him. “I love drinking beer out of a well-designed bottle,” he said. Aaron loves Left Hand Brewing Company’s Wake Up Dead, whose label was designed by local agency, Moxie Sozo.
In his spare time, Aaron likes to get creative. “I’m a very DIY person, so I’m always working on a new project,” he said. Right now, he’s building a screen press so he can print some of the art projects he’s done. Aaron is also a self-professed Instructables junkie and father to three “wonderful little boys.”
November 16, 2012
Last week I had the amazing opportunity attend the UI17 Conference in Boston. UI17 focuses on the leading trends and best practices in interface design, multi-device design, and team-based solutions. The conference follows an unconventional format with one day of shorter talks sandwiched between two full day workshops. This format was an effective way to dive deep into two topics while still getting an overview of related important topics.
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